Servitization in the Shipbuilding Industry: A research into the relation of user profiles and service contracts of high speed transport vessels

Research in the field of servitization as a business strategy is emerging since its first appearance by Vandermerwe, 1988 and later but parallel developments by Goedkoop, 1999. Servitization is the act of selling complete packages of goods and after sales services. Various industry examples present successes with the implementation of the...

The future of corporate car sharing: Creating an innovation strategy for Greenwheels

Our contemporary society faces serious social and environmental challenges due to the increasing usage of automobiles. However, researchers have suggested that stimulating the acceptance of car sharing is a promising solution for dealing with these issues. Therefore, the goal of this graduation project was to support the car sharing company...