Brand Positioning and Portfolio Expansion for Dutch & Dutch Pro Fidelity

Dutch & Dutch was founded in 2014 by a group of audio enthusiasts. With the power of physics and a sharp understanding of IT by their side, they started working on a set of speakers that sound amazing in any situation. From this technical perspective they developed speaker both for the living room and for professional goals. Dutch & Dutch...

Strategizing the scale up of a tech start-up

Building a Portfolio Expansion Strategy: Selling Solar Products in Rural Communities in Mexico

Electrification can have a major impact on the lives of those enduring energy poverty. A solar home system offers a sustainable and affordable electricity source for households in Mexican rural areas which are not connected to an electricity grid. Iluméxico, a social enterprise based in Mexico City, wishes to expand its current product portfolio...

Development of a New Industry Leading LED Recessed Downlighting Product for Philips

Philips Lighting acquired the Genlyte group in January 2008. For 4 years Philips continued to manage the acquired company at arms-length, but in 2012 started working on integrating the many brands into one Philips structure. The Fall River group was one of those brands, previously known as Lightolier. Their R&D department of 40 engineers...

Strengthening the Position of PostNL Parcels

PostNL Parcels (PNP) is the market leader in the Dutch domestic parcels market. This booming market is growing with almost 11% per year in revenue. PNP can keep up with this trend due to shipment volumes provided by its larger business senders belonging to the Key Account Managers. However, with the middle and smaller business senders PNP is...

Dynamic Portfolio Choice: A Simulation Approach with an Application to Multiple Assets

Online portfolio system

A Framework for the Most Efficient Client’s Portfolio in the Construction Industry

The aim of this thesis is to develop a framework that can be used within the construction industry to apply portfolio management by economic means, in accordance with the modern portfolio theory developed by Markowitz (1952) and Shape (1964) and current portfolio management tools of commercial banks and the Dutch Ministry of Infrastructure and...