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Voortman, Lieke (author)The goal of the project is ‘to make retail areas go from a place to buy to a place to be’. Retail environments have the potential to become a place to be and add value for visitors, the local community and society as a whole. After performing research on various different levels, both quantitative and qualitative and both with consumers and...master thesis 2022
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Luiten, Ties (author)The aim of this project was to propose several explorative experiential retail concepts which could strengthen and/or induce the value of the physical retail environment for millennials within developing omnichannel strategies. Additionally, such experiences desirably enhanced the bond between consumer, brand, and product through immersive...master thesis 2020
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van Eijkern, Adrien (author)Retailers must adapt their activity to comply with the evolving demands of their customers. Increasing demand on order-fulfilment services, along with determination to keep high service levels, have raised the problem of space scarcity at retailer stores to keep and process picked customer orders. Congestion is then experienced in store order...master thesis 2019
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Gu, Nien-Hua (author)The thesis addresses the implementation challenges of Machine Learning (ML) for merchandisers in the scenario of digitalization of retailing, and proposes a product-service design as the solution. The digitalization of retailing is defined as an on-going process to integrate Internet-connected digital technologies into interfaces between...master thesis 2019
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Meijboom, Jurriaan (author)Food waste is an increasing problem worldwide. Around one third of all produced food is estimated to end up as waste. This has big environmental and economic consequences. In literature, little is known about the causes of waste, its key performance indicators and how to reduce it. Some root causes were found, but none were quantitatively...master thesis 2019
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de Boer, Daan (author)The retail market is changing rapidly. Many new offline, as well as online competitors, arrived. As a result, customers became more demanding. One of the critical elements is that customers expect a high variety of products that are always available. Out of Stocks (OoSs) in apparel stores result in lost sales in the short term and a declining...master thesis 2018
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Rognvaldsdottir, Margret (author)A distribution network is the pathway that all products and services go through before reaching the end consumer. It consists of interdependent institutions which perform tasks such as inventory carrying, generation of demand and physical distribution. The physical distribution has direct impact on both supply chain costs and customer service...master thesis 2017
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Verton, Marlinde (author)A growth in the Dutch food retail is observed. People eat and drink significantly more. 50% of all food is bought in supermarkets and every day over 4 million people in the Netherlands buy their groceries in the supermarket (Rabobank, 2016) (CBL, 2016). However, the current supermarket cannot exist in the future. In its current state, it faces...master thesis 2017
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Mankers, E. (author)Background In the Netherlands, substantial health consequences can be seen due to a general unhealthy eating lifestyle, where only few people meet the guidelines. Ahold Delhaize acknowledges its role in this matter and wants to contribute with a healthier assortment, and inspiring programs and services. Moreover, Albert Heijn wants to shift its...master thesis 2017
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Paclik, T. (author)A showroom is a retail environment where products and services are displayed and offered to potential new customers. Showrooms are typically associated with generous space and the display of rather large goods such as cars or furniture. Alternatively, showrooms are used by various fashion brands and electronic gadgets producers but one rarely...master thesis 2016
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De Smit, M. (author)The market share of physical retailers is in decline as they are having trouble competing with pure online players. Meanwhile, Philips Lighting is looking for solutions that offer more than mere functional light in an increasingly LED-based industry, to give retailers a competitive advantage over their rivals. This project was set out to explore...master thesis 2016
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Roode, H. (author)This graduation project is done in collaboration with the fashion retailer Suitsupply. This assignment is based on the implementation of RFID technology in the stores. RFID tags and scanners will replace the barcode system. As an additional advantage, RFID gives a lot of opportunities to improve the customer experience. With a RFID reader and a...master thesis 2016
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Van der Zande, F.E.M. (author)SCOPE The Dutch National Opera & Ballet (NO&B) is one of the largest cultural organisations in the Netherlands, and one of the top five of its kind in the world. They are the leading Dutch organisation for opera and ballet. The Dutch Opera and the Dutch National Ballet were separate entities until they recently merged, together with the...master thesis 2016
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- Van Rooij, S.E. (author) master thesis 2016
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Darkaoui, S. (author)Tommy Hilfiger is one of the world’s leading lifestyle brands. Its style is recognized as classic American cool with a preppy twist. It delivers premium styling, quality and value to its worldwide customers. The brand has a wide variety of collections as well as a range of products. One of those collections is women’s sportswear (WSW):...master thesis 2015
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Runderkamp, J. (author)Retail is in transition. District shopping centers have a hard time. Rapid developments in technology and the increasing influence of a new generation, are fundamentally changing retail in all it’s appearances. Shopping Center Schalkwijk is one of these centers that is facing a problematic future. A lot of retail areas in the Netherlands are in...master thesis 2015
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De Jonge, S. (author)Lomography is one of the few brands left to produce and sell analogue cameras. New generations hardly ever experienced analogue cameras because their digital successors took over the market. It shows that potential customers do not understand what the brand is about and what it can mean to them. The stores do attract visitors, presumably because...master thesis 2015
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Horst, P.L.S. (author)This research originates from the lack of knowledge within the scientific literature on the conditions under which tenants and landlords of Dutch retail property actually opt for turnover rent. Where scientific and news sources were more focused on the reasons why turnover rent is not used in the Netherlands more often, this study attempted to...master thesis 2015
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Van Huffelen, W.K. (author)The Fitting Room is a concept that allows independent fashion retailers to exploit an omni-channel retail strategy. Most traditional retailers are experiencing difficult times due to multiple reasons. The urge to innovate is clear, yet most retailers do not have the resources to do so. The Fitting Room creates a accesible omni-channel platform...master thesis 2015
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Li, J.Y. (author)The subject of this thesis is the influence of physical and non-physical building features on the financial performance of retail real estate. The main question throughout this thesis is whether building features affect the net rental income and could be decisive for the acquisition of retail real estate by institutional real estate investors....master thesis 2015