REV’ENTUROUS! A strategy for an inspiring online platform

REV’IT!, a Dutch company that creates motorcycle apparel. The challenge REV’IT! is facing is how to effectively communicate with their end users and enhance their brand equity. The preference of REV’IT! lies in an online solution that builts upon their value: Inspire to ride. Therefore, the assignment was formulated as follows: How can REV’IT!...

The networked brand identity: Management support tool for tension analysis in brand identity networks concerning privacy

A corporate brand is a complex construct, which might be difficult to manage because of a lack of insight into the network of relevant influencers. Sense Observation Systems (Sense) is a small software company developing software that helps users to get information from the sensor data of their telephones. Sense is aware of the possible threats...

New Product Development for Blue Fish Bags

This is the final report of a graduation project at Delft University of Technology, faculty of Industrial Design Engineering. The project is executed in collaboration with the Dutch company Blue Fish Bags. The project was born through the ambition of Blue Fish Bags to develop a private label. Being a company that develops collections of bags...

Helix, a new outdoor sports toy

Helix is a new outdoor sports toy designed to get children moving again. Digital devices such as tablets and phones have a lot of attraction on kids, but during the summer they still like to play games like badminton and beachball. Badminton and beachball each have their drawbacks however. While badminton is easy to learn and play, if there is a...

New digital strategy for Tulipán

Tulipán is a Unilever margarine family brand focused on childrens' nutrition and taste, mainly targeting mothers with young children. Despite having a very strong brand equity, online was never a priority and therefore their online presence and online brand awareness very week. This was not an issue until very recently, when digital became a key...

Inter-Cultural Brand Design for French Wine in China Market

This project came into being in response to the growing appetite in China for grape wines. Alterego has an expertise business in food & drink, culture and marketing, and it is also eyeing the emerging Chinese market, therefore the mutual understanding between the Chinese and the grape wine needs to be addressed, and this will be accomplished in...

Zilver Reflection. An innovation strategy for an innovation consultancy

In spring 2010, Zilver Innovation initiated a project called “Design The New Business” . The aim of this project was to investigate how designers and business people are working together in new ways to solve the complex problems that businesses are facing today. The outcome of the project was a documentary that included interviews from design...

D.Scape: 'A design strategy and concept design of the first Dilmah brand and product experience environment'.

This executive summary gives a concise explanation of process and results that led to the design strategy and concept design for the first Dilmah brand and product experience environment, named D.Scape.

The Future Retail Experience: Engaging shoppers through experiential retail concepts

The aim of this project was to propose several explorative experiential retail concepts which could strengthen and/or induce the value of the physical retail environment for millennials within developing omnichannel strategies. Additionally, such experiences desirably enhanced the bond between consumer, brand, and product through immersive...

Recycling Plastics in Costa Rica: Creating Environmental Awareness through Strategic Brand and Product Design

This Master thesis shows how to create environmental awareness through the use of strategic brand and product design in the country of Costa Rica. An adaptation of the Delft Innovation Model has been constructed to determine the strategy for a new company. Using this model, the external factors (environment) can be analysed and the internal...

The subculture of electronic dance music: Developing a strategy for ZeeZout: from underground to event brand

ZeeZout is a young Dutch company focused at events in the (underground) house music. A strong believe in music as common ground between people leads ZeeZout as a growing brand in the Dutch electronic music scene. With different events throughout the Netherlands, ZeeZout is striving to build a strong brand in house music, both through earning the...

Connecting new generations with a legacy brand: Designing a Theme-Based innovation process for the Heineken Innovation Lab

Heineken wants to become more popular under generations Y and Z. Therefore, the Heineken Design and Sustainability team want to create the Heineken Innovation Lab. The HLab aims to be a playground for co-creation, a mix between a bar and design space. <br/>However, co-creating means sharing unfinished ideas, innovations, and opinions with people...

A License for Growth

Fatboy aspires to be a lifestyle brand serving their consumers in their daily life with playful and edgy, yet simple and stylish products. The question from the Fatboy stakeholders is: Can licensing the Fatboy brand be used to generate extra revenue, as if so, how? Licensing is a form of brand extension that enables a secondary firm to use the...

Connecting With Users Through Branding: Establishing Oto as a healthy and sustainable alternative to bottled beverages

The assignment was to develop the brand proposition for Oto, a start-up beverage company developing a more sustainable, healthy, and convenient alternative to enhanced water beverages. These beverages are typically sold in plastic bottles, which are both expensive for the user and to the environment. To ensure that the brand connects with health...

Could Philips get into the personal care routine of young men?: Strategy to bring meaningful shaving solutions to young men

The current electric shaving market is stagnating in many regions of the world; and the blade market share is growing faster than the electric shaving market share. Philips is looking for new business opportunities to grow market share in the shaving market. A growth business opportunity that consists on targeting young men that are about to...

The repositioning of an interactive communication platform to a new domain

My company wanted to find a market in which their product has a lot of potential and where they are likely to sell more units. They were looking for ideas and solutions regarding the development of a new variant of it that would have a right to exist in the new market. Besides the alterations to the product’s functionality, they also wanted a...