Game World: A Research on How the Effect of Gamification can be Measured with the Use of the Real World - Game World Continuum

Gamification in the work environment has been extensively researched and implemented successfully by integrating game elements (such as competition, challenge or exploration) in a work environment. The Persuasive Game Design (PGD) model explains the effect of gamification by differentiating the Real World (RW) from a Game World (GW). A game...