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- The networked brand identity: Management support tool for tension analysis in brand identity networks concerning privacy
- The subculture of electronic dance music: Developing a strategy for ZeeZout: from underground to event brand
- Connecting With Users Through Branding: Establishing Oto as a healthy and sustainable alternative to bottled beverages
- Could Philips get into the personal care routine of young men?: Strategy to bring meaningful shaving solutions to young men