Circular PSS: IncreasingConsumer Acceptance through a Rewarding Digital Brand Experience: A rewarding digital brand experience & strategy to help increase consumer acceptance and engagement towards the circular product service system of washing machines from ASKO

One of the key business models Gorenje andASKO have researched upon is a service model of circular washing machine under a pay per use (PPU) business model. PPU business models are currently mostly used within shared washing rooms, which is also the segment in which ASKO will enter withtheir first circular washing machines. However, even though...

Big Data Visualization and Context Management

This thesis explores different perspectives on the added value of data and data visualizations in context management practices and argues that organizations can have a valuable role in the space between bottom-up and top-down approaches, as individuals’ lack of control over a context becomes an opportunity for encouragement of a sense of...