Team Outfit Personalisation Service for NIKEiD

NIKEiD service for basketball teams, which offers them the possibility to personalise their team outfit. The design is a consumer journey of which the store is designed in more detail.

The Future Retail Experience: Engaging shoppers through experiential retail concepts

The aim of this project was to propose several explorative experiential retail concepts which could strengthen and/or induce the value of the physical retail environment for millennials within developing omnichannel strategies. Additionally, such experiences desirably enhanced the bond between consumer, brand, and product through immersive...

Improving space management and bottlenecks in a retailer order-fulfilling system: The case of IKEA Delft

Retailers must adapt their activity to comply with the evolving demands of their customers. Increasing demand on order-fulfilment services, along with determination to keep high service levels, have raised the problem of space scarcity at retailer stores to keep and process picked customer orders. Congestion is then experienced in store order...