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Heikkilä, Marikka (author), Heikkilä, Jukka (author), Bouwman, W.A.G.A. (author), Heimo, Olli (author)
This study investigates if BMI helps business innovation to succeed. We analyzed 27 SME cases having differing combinations of Business Model Innovation (BMI), New Product Development (NPD) and effectuation methods. We also analyzed the drivers and market strategy of the SMEs. We found out that typical SME innovation success cases combine at...
conference paper 2020
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Latifi, Mohammad-Ali (author), Bouwman, W.A.G.A. (author)
Business model (BM) innovation is vital for today’s businesses. However, BM innovations can be irreversible, and therefore, in comparison to product, service or process innovation, entail bigger risk and ambiguity. Understanding the way in which BM innovation exerts influences over firm’s performance would help business-owners to be more...
conference paper 2018
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Heikkilä, Marikka (author), Bouwman, W.A.G.A. (author)
In this paper we analyse Business Model Innovation (BMI) in European micro, small and medium sized enterprises (SME). We present descriptive findings from our quantitative survey and qualitative case survey on how SMEs are innovating their Business Models. Our survey indicates that 37% of European SMEs innovate their Business Model. We found...
conference paper 2018