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Heikkilä, Marikka (author), Heikkilä, Jukka (author), Bouwman, W.A.G.A. (author), Heimo, Olli (author)
This study investigates if BMI helps business innovation to succeed. We analyzed 27 SME cases having differing combinations of Business Model Innovation (BMI), New Product Development (NPD) and effectuation methods. We also analyzed the drivers and market strategy of the SMEs. We found out that typical SME innovation success cases combine at...
conference paper 2020
document
Heikkilä, Marikka (author), Bouwman, W.A.G.A. (author)
In this paper we analyse Business Model Innovation (BMI) in European micro, small and medium sized enterprises (SME). We present descriptive findings from our quantitative survey and qualitative case survey on how SMEs are innovating their Business Models. Our survey indicates that 37% of European SMEs innovate their Business Model. We found...
conference paper 2018
document
Heikkilä, Marikka (author), Bouwman, W.A.G.A. (author), Heikkilä, Jukka (author)
Purpose: The purpose of this paper is to analyse how different strategic goals of (micro-, small- and medium-sized firms=SMEs) relate to the business model innovation (BMI) paths that SMEs take when improving their business. Design/methodology/approach: The authors conducted 11 in-depth case studies involving SMEs innovating their business...
journal article 2018