Designing product metaphor to promote sustainable behaviour: A proposed method

Within the scope of Design for Sustainable Behaviour, the connection between behavioural change strategies and design idea generation has received limited attention. This paper highlights metaphorical thinking in product design to stimulate sustainable behaviour. In particular, the current study proposes a metaphor-based design method to guide...

Influence of social connectedness and autonomy on aesthetic pleasure for product designs

to feel connected to and autonomous from their ‘type of people’ and when product designs do they are aesthetically pleasing. From an evolutionary perspective, product designs provide aesthetic pleasure because they help direct beneficial behavior. We argue that people can fulfill their evolutionary need for safety through product designs that...

Aesthetic appreciation of tactile unity-in-variety in product designs

The principle of unity-in-variety has recently been shown to affect visual aesthetic appreciation of product designs. We investigated whether this principle can also account for tactile aesthetic appreciation of products. Design students rated nine car keys on unity, variety and aesthetic appreciation through tactile exploration only. Results...

The influence of unity-in-variety on aesthetic appreciation of car interiors

Product designers can use a wide range of design principles to influence the appearance of new product designs. One of these principles, ‘unity-in-variety’, states that product designs combining a maximum of unity or order with as much variety as possible are the most aesthetically pleasing. Even though designers are thought to intuitively use...