Integrating Design Thinking in Lean Six Sigma: a service design case study for interest reduction on mortgages

This thesis searches for a way to integrate Design Thinking into Lean Six Sigma. This is done by doing a service design case study for mortgage interest rate reduction for a bank. The service design is done with several design thinking tools. The tools during the process are reflected upon and these reflecties serve as a guideline for the...

Designing a viable service concept for enriching the electric-bike experience

This project, carried out for the Dutch startup company Spaac, is a graduation project at the faculty of Industrial Design Engineering, at the technical university Delft. The assignment consists of three parts. Firstly, research investigates the user needs in urban individual transportation and people’s perception of the role of the electric...

Livework Foundry: A service design approach to startup development

This project was commissioned by Livework Rotterdam with the intent of designing a new service value proposition to offer to clients. This new service would have to support large companies in developing disruptive startups through a service design approach. Research was conducted to explore three core topics: companies’ barriers to disruptive...

Service innovation for small fashion retail; analysis and design of an innovative service focused on retailers, provided by Philips Lighting

The goal of this report is to present the process and concept design for an innovative service, which will be provided by Philips Lighting and is focused on the retail industry. For this purpose, a high potential target segment has been identified within the retail industry; the small fashion retailers. The service concept design creates easier...

Redesigning SodaProducties’ Innovation Process Through Improving their Volunteering Service

This Master thesis presents the inquiry of a strategic product designer in the innovation process of a societal oriented company: SodaProducties. Commonly, graduating students from the faculty of Industrial Design Engineering are found in the high-tech industry. In contrast to developing complex technological products, this agency for societal...

The Service Innovation Labs‘ Incubator Service: Co-Creating with corporations to enhance innovation using lean startup design

Corporates today face the challenge that their innovation efforts are ineffective and inefficient. Many anticipated ideas and opportunities get suffocated and lost in the dragging long processes within corporates. Bureaucracy, micropolitical dynamics and hierarchy add even obstacles to the process that make it close to impossible to realize...

Evolving Secrid’s product offering into product service systems: a concept and strategy

Secrid is a company that designs and manufactures innovative wallets and has grown very fast by doing so. The company has the ambition to play an important role in the self-defined pocketwear market, which is symbol for small and convenient products you carry with you. Acknowledging the rise and popularity of the smartphone as a pocketwear...