Searched for: contributor%3A%22Creusen%2C+M.E.H.+%28mentor%29%22
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Wang, Runlang (author)
Under the topic of sustainable packaging, this research looks into the effects of material appearance (ecological vs. conventional), eco-label, and brand ethicality on consumers' perceived sustainability as well as the subsequent product quality evaluation and purchase intention. A 2 × 2 × 2 between-subject experiment was designed and conducted...
master thesis 2023
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Kok, Joëlle (author)
Flyco is a large airline company who has built its strategy emphasising on operational excellence. Yet, since competitors can now achieve similar results, they have expanded their strategy to offering excellent customer experience too, resulting in the foundation of the Customer Experience (CX) department. Nevertheless, Flyco notices their NPS...
master thesis 2022
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Zhang, Yang (author)
Product appearance can contribute to market success, which has been addressed by many research and practical cases. Visual Novelty, as an important aspect of product appearance, is proved to influence consumer purchase decisions. A brand is also used frequently to assist in making purchase decisions. It might be interesting for product designers...
master thesis 2021
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Song, Yuke (author)
master thesis 2018
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Molenaar, L. (author)
This report describes a graduation project carried out at Exact business software. The goal of the project was to develop data-driven personas for the accountancy team within the company. The previously used set of personas were based on intuition, which created a feel for what type of person to design for. This might be relevant for empathizing...
master thesis 2017
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Paclik, T. (author)
A showroom is a retail environment where products and services are displayed and offered to potential new customers. Showrooms are typically associated with generous space and the display of rather large goods such as cars or furniture. Alternatively, showrooms are used by various fashion brands and electronic gadgets producers but one rarely...
master thesis 2016
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Odenhoven, M.P. (author)
A design intervention to stimulate loyalty is aimed at the MyVodafone App, a digital self-service tool primarily aimed at cost control through credit- and billing information. Although repeat usage of the app is suboptimal, the app fits with the vision of the brand to empower people and make them in control of their service. As a centerpiece to...
master thesis 2016
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Qian, T. (author)
This report has multiple purposes and is foremost intended to initiate the first phase of the design process by analyzing the group Jiejian to a get a general idea of the group and its service. Apart from getting to know the group and its service, this report is also intended to show the way I approached the formation the vision of our user and...
master thesis 2016
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Van Nek, M.C.A. (author)
IKEA Delft inspires visitors to renew their interior. Therefore four times a year a new seasonal theme is implemented using standard visual merchandising. However visitors were not sufficiently aware of the seasonal theme. A more comprehensive communication method was required. To achieve a more submerged experience, carefully selected scents...
master thesis 2015
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Chang, C. (author)
This project focused on an analysis of the unmet needs of 3D printing shop owners, as well as the needs and concerns of the end customers in a 3DP e-commerce context. The goal of the product is to create a design solution for fostering a 3D printing marketplace business for project client - Triple 3D. The report explains the research analysis,...
master thesis 2015
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Peters, M.N. (author)
New packaging is designed for a FairChain coffee start-up company. The project result contains insights in the company and the context, an overview of the web shop customer wants (after qualitative and quantitative research) and the final deliverable is a packaging design for a delivery box and the coffee bags inside.
master thesis 2015
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Wang, X. (author)
HoiTalent is a young start-up to help international talents with their career development in the Netherlands. The company has its job portal hoitalent.com with thousands of openings for internationals and HoiCoaching to offer tailored and face-to-face career coaching service. Currently, the company is going to launch a new project as an e...
master thesis 2015
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Moerman, R.A. (author)
Goal of the graduation project is to make a market proposition for an existing innovative product, the FysioPal. This is done by researching the internal and external market environment as well as the stakeholders that can be influencing in the business model network of the product-service FysioPal. By combining the insights found internal as...
master thesis 2015
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Van Veen, P.W. (author)
master thesis 2014
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Wang, C.H. (author)
This graduation thesis is carried out for NoveFlex, a new startup who creates products that adapt an emerging mobile lifestyle of the contemporary world. One innovation “PeTje”, an outdoor recreational model, was assigned to be the thesis focus with an aim to identify the right customer groups in the Dutch market, and further propose strategic...
master thesis 2014
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Govaarts, M.K.P. (author)
As a result of the strongly dynamic, competitive and complex market, companies continuously try to achieve durable differentiated competitive advantages by finding insights in the consumers’ needs and wishes and translating these in new product opportunities. Contextmapping is one of the methods to find these needs and wishes and is applied in...
master thesis 2014
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Herr, E. (author)
The graduation project deals with the effect of the spatial distribution of light towards product appearance evaluation. The results of this study indicate that light distribution does have an effect on product appearance evaluation. Diffused light significantly increased the evaluation of the overall hedonic dimension, the expressive values ...
master thesis 2014
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Lin, Y.C. (author)
This graduation project is collaborated with deLight Interactive Solutions. The project focuses on identifying possible retail categories to apply AR. Through the project a conceptual design, and its business model and marketing plan have been developed.
master thesis 2013
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Allchin, A.R. (author)
Equip Outdoor Technologies Ltd. (Equip) is interested in opening a web shop to sell its Rab brand of outdoor sports products directly to UK consumers. The rise of e-commerce creates an interesting opportunity for a multi-channel strategy with an online direct channel operating parallel to the existing independent retail channel. In this project...
master thesis 2013
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Faria, J. (author)
The usage context of adventure cycling differs fundamentally from day to day thus it was required to rethink the basic needs. Designed to improve survivability in a wilderness area, the Wilderness Adventure Bicycle and support equipment is the result of a combination of: Developing a theoretical framework to design for critical, life-threatening...
master thesis 2013
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