Overcoming open-innovation barriers when developing a radical new technology for a novel food product: A case study

Literature Open innovation (OI) is an activity that enables knowledge to be transferred across traditional company boundaries. Although sharing knowledge is not something new, the broad scope of collaborations, and the implementation of external knowledge throughout the entire innovation process make open innovation something unique. The...

"From tomatoes to category thought leadership": Developing a compelling cold sauces category vision, leading to recommendations for implementation in all levers of the marketing mix, based on a pilot for full service supermarkets in the Netherlands

This report contains the process and outcomes of a graduation project executed for the H.J. Heinz Company. A category vision for cold sauces was developed, amongst others based on a conducted shopper research. A category vision model was created to support the development of vision in the future. Furthermore, recommendations were given on the...