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Emous, Koen (author)The maritime sector will have to deal with various challenges in the time to come, like sustainability and competitiveness. To deal with these challenges, there are several opportunities to improve through the use of data and technology. The first part of this report examines the developments taking place in both the global maritime sector and...master thesis 2021
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Aukes, Regina (author)This graduation project explores the barriers to the implementation of change in the municipality of Amsterdam. The change initiative is a new contract for the public procurement, named the collaboration agreement, after one of the two main criteria, collaboration and innovation. As a result of this thesis the 'detection, action, reflection'...master thesis 2021
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Doleschel, Thomas (author)Consumers have an impact on the sustainability status of our world in many different ways. In this project the focus lies on food consumption. Dietary changes are considered a great opportunity for fighting climate change, especially through the reduction of meat consumption (Poore & Nemecek, 2018). This graduation project is performed for...master thesis 2021
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Hompes, Jerome (author)Orange Branding is a Dutch Brand Strategy and Design agency based in Amsterdam and operating in China (Shanghai, Guangzhou, and Shenzhen) since 2005. They have clients of various sizes in various industries, but in this project, we focused on companies interested in Cross-border e-commerce. When these businesses want to operate abroad, they will...master thesis 2021
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Fisser, Dyantha (author)The Dutch agricultural sector needed to increase its production over the years. Production increased as a result of new technologies, growing amounts of pesticides, and government policies. Although these changes were fruitful, it is currently provoking environmental concerns. This is causing pressure for farmers to be more sustainable in the...master thesis 2021
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Clein, Tiffany (author)This thesis explored the company of Caffe Inc., their offerings and doings and the context that they work in. Caffe Inc. is currently taking the first steps in creating value from spent coffee grounds. They wish to grow as a company and to build the largest biorefinery for processing spent coffee grounds into colourants and oil. With the...master thesis 2021
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Visser, Charlotte (author)The consulting industry is at the forefront of disruption (Parakala, 2015). Agile, more digital-driven competitors enter the consulting market (Nissen, 2017a, p. 33). Furthermore, clients are becoming more digital and seek more digital and agile consulting services. The company of this project, a professional service network, is part of this...master thesis 2021
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Celis Vargas, Alejandra (author)A bio-based future where biomaterials are part of everyday life is the vision and entry point of this thesis. Achieving this scenario requires changes in socio-technical systems by cutting non-renewable materials and redefining cultural and behavioural dynamics in the production-consumption value chain. With a focus on user experience, this...master thesis 2021
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Bouwers, Douwe (author)In 2011, the world watched in amazement how IBM’s AI named Watson won at Jeopardy!. Right afterwards, IBM decided to use this power to revolutionize the healthcare system. AI doctors would change everyone’s lives. Sadly, Watson did not revolutionize healthcare. It did not prove to be as useful in reality as was anticipated. How could this happen...master thesis 2020
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Cruz Grimaldos, Andres (author)As we live in a competitive world, companies need to update their value proposition constantly. When it comes to consultancies, they need to be innovative and improve their service in terms of efficiency, effectiveness and wow-factor in order to be chosen by clients. The service can be innovated in different ways, such as improving the service...master thesis 2020
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Meijer, Geeske (author)SINNER - the primary stakeholder in this thesis - is known as a sports eyewear company that focuses on winter sports. With the ambition to gain more brand awareness throughout the Netherlands and eventually worldwide, multiple aspects of the brand have to be made clearer in order to create a stronger brand. Brands need to innovate in order to...master thesis 2020
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Halkes, Leoni (author)Crisp is an online supermarket for fresh and high-quality food. By using an app, customers can order groceries which are delivered to your house throughout the Netherlands. One of the goals for Crisp as a start-up is to grow. Crisp desires controlled growth, where their operations scale simultaneously with their customer base. The framework for...master thesis 2020
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Bacchi, Giulia (author)The presence of a gap in the relationship between citizens and the political system is a phenomenon that knows no boundaries, which affects governments and political institutions at different scales.Citizens are dissatisfied about the current one-way political interaction held by an elite which is perceived as corrupt and distant. They would...master thesis 2020
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Schuurman, Manon (author)Van Gils is, or at least known as, a traditional menswear brand that focuses on formal wear. Due to changes in the fashion industry and an on-going casualization trend, the brand is in need of a change.The developments in the industry consist of, among others, organisations and brands adopting purpose-driven mindsets, dress code changes in...master thesis 2020
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Helbing, Adam (author)This thesis describes my Master graduation project in which I attempt to design a Key Performance Indicator (KPI) for Strategic Designers, to enable us to justify and explain our efforts in a quantitatively oriented context, such as a corporate setting.<br/>In the end, this project provides multiple novel perspectives to knowledge about...master thesis 2020
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Passanha, J.E. (author)The number of visually impaired cases have been exponentially rising in recent time; there are 30Mil visually impaired people in Europe . This has lead to the creation of a big industry of assistive technology devices for the visually impaired community. Envision, a start-up developing artificial intelligence products for the visual impaired,...master thesis 2020
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Yang, R. (author)Nowadays, social media plays an increasingly important role in people’s daily lives. Many brands make use of it and send out different information, for instance, sales, event notifications and sometimes even their position on social issues through platforms like Facebook and Instagram. However, the process of developing these manifestations have...master thesis 2020
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Schouten, J.E. (author)This report describes the process and outcomes of a graduation project for the MSc program Strategic Product Design. The client organization in this project is Innovation Booster (IB). IB, founded in 2012 and located in Amsterdam, is specialized in innovation services. IB is active in segments characterized by traditional and complex...master thesis 2020
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Roy, Anirban (author)The executive summary provides a brief overview of the findings and the solution based on the problem statement. The initial brief from the client side was an interest in the hearing aid market and how Cambridge Audio can enter this industry. The project follows the double diamond approach, starting with an extensive research surrounding the...master thesis 2020
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Mateus Tiago, Beatriz Mateus Tiago (author)|| BACKGROUND. <br/>Nequi, a FinTech from Colombia, wants to be the digital bank of millennials. However, their most popular feature is cash withdrawals - hindering Nequi’s goal of a digital banking experience.<br/><br/>|| GOAL. <br/>This project addressed the problem: “How to increase Nequi’s relevance in the quotidien life of its users?”<br/>...master thesis 2018