Searched for: department%3A%22Product%255C%252BInnovation%255C%252BManagement%22
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Gattol, V. (author), Sääksjärvi, M. (author), Carbon, C.C. (author)Background: The authors present a procedural extension of the popular Implicit Association Test (IAT; [1]) that allows for indirect measurement of attitudes on multiple dimensions (e.g., safe–unsafe; young–old; innovative–conventional, etc.) rather than on a single evaluative dimension only (e.g., good–bad). Methodology/Principal Findings: In...journal article 2011
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Carbon, C.C. (author), Michael, L. (author), Leder, H. (author)Consumer product design needs design evaluation for obtaining information about consumers’ preferences and liking to optimize market success. Such evaluations are usually conducted in simple single-shot studies where consumers only once have to evaluate, for instance, the attractiveness of a design. However, innovative designs often break common...journal article 2008