The power of design in changing behavior

Social dilemmas are appearing in our lives at every single moment of the day at all levels of society. Talking about the great dilemmas of the modern world like pollution, over population and resource depletion we are also confronted with them in daily life at a lower level. For instance people in the train who love to listen to load music...

Development of a product and strategy roadmap for the introduction of a “mix your own” platform in Southeast Asia

This graduation thesis focuses on examining the possibilities of developing a mix your own (MYO) concept, as part of a project initiated by FrieslandCampina. FrieslandCampina developed a new route to market, focusing on teenagers and young adults in the emerging middle class of Southeast Asia. The new route to market consists of a dairy-based...

Sustainable automotive retailer of the future

This master thesis is about the car retail industry of the Netherlands. The goal of this master thesis is to adjust the decision making process of consumers that are buying a car in a way that sustainability, new developments and an improved vision on mobility is taking into account. The current retail channel does not meet the needs of today's...