Design and implementation of a strategy that introduces customer feedback in the early pre-development phase of Natural User Interactions in BMW car products

Hereby, you are reading my graduation project for the Master’s program in Strategic Product Design on the TUDelft. The research has been formulated from my interest in both customer-centric design and the automotive industry. <br/><br/>This research started with the aim to introduce short-cycle feedback loops in pre-development departments to...