Design and implementation of a strategy that introduces customer feedback in the early pre-development phase of Natural User Interactions in BMW car products

Hereby, you are reading my graduation project for the Master’s program in Strategic Product Design on the TUDelft. The research has been formulated from my interest in both customer-centric design and the automotive industry. <br/><br/>This research started with the aim to introduce short-cycle feedback loops in pre-development departments to...

Growing with the grower: Developing a mid segment solution for Priva's horticulture business

Within horticulture, Priva is serving the top of the market with high quality, reliable, but also expensive solutions for process automation. Below this top of the pyramid, there is a big market that has a lot of potential. It is called the mid segment and requires cheaper and more basic solutions for automation. It has a lot of opportunities...