Bridging Borders in Healthcare: Designing a decision aid for internationalization of FocusCura

Healthcare innovation company FocusCura is one of the largest providers of eHealth in The Netherlands. Even though they are already active in other countries, they do not yet have a structured decision-making process for an international go-to-market decision. A decision aid for the business development department of the company solves this...

Internationalization of business expenditures on R&D (BERD)

A market entry strategy for an industrial services firm: How Imtech Marine should develop business in the Gulf of Guinea

A market entry strategy model was developed and applied to Imtech Marine's process of internationalization. Consequently, a strategy was developed for the African market including: market selection, entry mode decision, and a marketing plan.