Product Localization Go-to-market Strategies: for an international company X to launch a new product in China market

Company X is a renowned engineering and technology corporation based in Germany that has established a prominent presence in China for over a century. Company X is actively promoting and leading the way in adopting environmentally friendly technological projects in response to the green energy trend worldwide. A significant step in this...

Experimental learning as a method to develop go-to-market strategies for start-ups: Designing the product launch strategy for the pre-seed stage start-up ‚Athlete Development‘

This project lives in the intersection between marketing and entrepreneurship. The client company is Athlete Development, an early stage start-up that creates digital strength & conditioning training plans for team sports athletes. They sought external expertise in the field of branding and the commercialization of their product. As a start...

Creating a go-to-market strategy for the circular start-up Caffe Inc.

This thesis explored the company of Caffe Inc., their offerings and doings and the context that they work in. Caffe Inc. is currently taking the first steps in creating value from spent coffee grounds. They wish to grow as a company and to build the largest biorefinery for processing spent coffee grounds into colourants and oil. With the...

Developing a go to market strategy for an assistive technology product

The number of visually impaired cases have been exponentially rising in recent time; there are 30Mil visually impaired people in Europe . This has lead to the creation of a big industry of assistive technology devices for the visually impaired community. Envision, a start-up developing artificial intelligence products for the visual impaired,...

Creating value out of data: A product strategy in a moving mobility market

This Master thesis is written to finish the Master program Strategic Product Design in collaboration with ARS Traffic and Transport Technology (ARS T&TT). The main objective is to create a product and marketing strategy for the data warehouse department of ARS T&TT. The design process the project went through is the fuzzy front end shown...

Creating a market fit for the Megadyne portfolio in Johnson & Johnson’s Dutch medical context

This project was performed for the Dutch department of Johnson & Johnson Medical Bv. In order to complete their energy portfolio, Johnson & Johnson acquired Megadyne, a producer of electrosurgical devices. These devices are a new addition to the Johnson & Johnson portfolio, however already available on the Dutch market. The challenge...

From trust to sharing: A marketing roadmap for RV owners

This graduation project is done in collaboration with Camptoo, a young startup offering an online platform that connects RV owners with renters. Camptoo applies the lean startup method to their business. They have never really focussed on a specific target group when introducing their service to the market. This caused that nowadays there is a...

Glamor in, Camp out! Product evaluation and marketing strategy for NoveFlex

This graduation thesis is carried out for NoveFlex, a new startup who creates products that adapt an emerging mobile lifestyle of the contemporary world. One innovation “PeTje”, an outdoor recreational model, was assigned to be the thesis focus with an aim to identify the right customer groups in the Dutch market, and further propose strategic...

Final Report of Germansmedia on HMD Toolkit Opportunities

The company Germansmedia has developed recently HMD toolkit prototype. The current HMD toolkit is still at prototype phase, it has neither been further developed towards certain targets nor towards certain uses. Furthermore, the HMD toolkit also needs a concrete marketing strategy to guide it towards into the future market. Therefore it needs...

Strategic and Sustainable Brand & Product Innovation for Ly Ly Food

This project is an initiative of SPIN: Sustainable Product Innovation in Vietnam, Cambodia and Laos. The aim of this project is to improve the competitiveness and sustainability efforts of Ly Ly Food, a middle-sized company with 200 employees based in Phnom Penh, Cambodia. This company produces packaged snacks for the low end children's market...

Marketing Strategies in High-Tech Start-Ups

High tech start-ups have a high degree of risk associated to them because they are linked to high technology and unknown markets. They lack the marketing experience and their focus may lie on developing a better technology and product. Books have been written about marketing in high-tech companies, but there are no books that specifically target...

Creating a New Strategy: How to communicate and brand “recycled clothes”

Textiles for Textiles project (T4T) was established to develop a new technology that will reduce the ecological impact of the post consumer textiles. The creation of this new technology lowers the recycling time, giving the T4T partners an opportunity to do new businesses with series of products made with recycled textiles. The T4T partners have...