Optimal Distinctiveness: The Role of Platform Size and Identity

Recent theoretical advances hold that platforms comprise a second strategic dimension next to size, called identity, which describes the platform's technological and market scope. Letting go of platform size as the main criterion for platform value opens the possibility for platforms to pursue differentiation strategies with a distinct market...

A technological innovation system framework to formulate niche introduction strategies for companies prior to large-scale diffusion

Pioneering companies of radically new technological innovations often suffer from a slow uptake of their innovations and struggle to find the right introduction strategy. This paper aims to conceptualize a Technological Innovation System framework that can be applied to formulate and study niche introduction strategies from a company perspective...

Market strategies for offshore wind in Europe: A development and diffusion perspective

Offshore wind will contribute to the decarbonization of European power systems, but is currently costlier than many other generation technologies. We assess the adequacy of market strategies available to private actors developing offshore wind farms in Europe, by employing the development and diffusion pattern model. The model includes two...

Barriers and strategies for innovations entering BoP markets

Companies that bring a new product to the market or enter a new market with an existing product, come across a number of barriers that prevent large?scale diffusion. In order to circumvent or remove these barriers, they can adopt alternative strategies. This paper looks into these barriers and focuses on niche?strategies for innovative...