One Giant Leap For Brouwerij Klein Duimpje

Brouwerij Klein Duimpje is a microbrewery, founded in 1997, and situated in Hillegom. It currently has a beer range of more than twenty different beer styles. The focus of the assignment for Brouwerij Klein Duimpje was to define a strategy to attract more consumers to buy Klein Duimpje beers. During the analysis it was discovered that the...

Proposal of Branding and Marketing Strategy of Virus Free Air

The purpose of this graduation project is to create the brand image of Virus Free Air and to integrate the brand image into Virus Free Air’s communication process while visualizing the brand image. The brief was to explore what Virus Free Air should could potentially offer the elderly home market in the future. The main aspects of this...

Rebuilding the Scotchgard Protector brand for 3M Nederland

3M is an American company that was founded in 1902 in Minnesota. Their business originally started with mining (Minnesota Mining and Manufacturing) but they soon switched to the more profitable production of sandpaper. 3M is a technology and science based company with a very wide portfolio of products. It has more than 80.000 employees and over...