Façades as a Product-Service System: The potential of new business-to-client relations in the facade industry

This thesis studies the potential of a Product-Service System applied to facades. It analyses the stakeholders involved in the decision-making process for new building constructions, and then evaluates the economic, functional, energetic and strategic advantages of a "leasable facade" for each of these parties. This work also explores a variety...

Design of a strategic framework for new business development in branded environments for UXUS

UXUS has established itself as a design agency with a portfolio of award winning projects for clients in different market sectors. UXUS intends to establish itself as a strong player in the branded environments domain, which includes conceptualizing and designing different touch points in the customer’s journey of experiencing a brand. As an...

Proposal of Branding and Marketing Strategy of Virus Free Air

The purpose of this graduation project is to create the brand image of Virus Free Air and to integrate the brand image into Virus Free Air’s communication process while visualizing the brand image. The brief was to explore what Virus Free Air should could potentially offer the elderly home market in the future. The main aspects of this...