How strategic design abilities address unmet value in service engagement strategies

Purpose – Engaging with customers and addressing unmet value have become increasingly challenging within multi-stakeholder environments of service innovation. Therefore, this paper aims to address this challenge by studying how strategic design abilities address unmet value in service engagement strategies. Design/methodology/approach – The...

Designing and Implementing Overarching Servitization Strategies in B2B Manufacturing Industry

Purpose: This paper explores how a B2B technology-driven industrial manufacturer of capital goods can organise a service exploration process to create value for customers and end-users downstream of its value supply chain.<br/>Design/Methodology/Approach: We employed the action research (AR) methodology to design and implement interventions,...

Care Models of eHealth Services: A Case Study on the Design of a Business Model for an Online Precare Service

Background With a growing population of health care clients in the future, the organization of high-quality and cost-effective service providing becomes an increasing challenge. New online eHealth services are proposed as innovative options for the future. Yet, a major barrier to these services appears to be the lack of new business model...

Care Models of eHealth Services: A Case Study on the Design of a Business Model for an Online Precare Service

Background: With a growing population of health care clients in the future, the organization of high-quality and cost-effective service providing becomes an increasing challenge. New online eHealth services are proposed as innovative options for the future. Yet, a major barrier to these services appears to be the lack of new business model...