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Frößler, Frank (author), Rukanova, B.D. (author), Klein, Stefan (author), Higgins, A. (author), Tan, Y. (author), Kelly, S (author)The Beer Living Lab was the first of a series of living labs established to analyse and improve complex cross-border trade and logistics challenges using innovative information technology. Unlike stable inter-firm networks where roles are formal and explicit, role taking and role assigning in the Beer Living Lab was highly dynamic. Although...book chapter 2018