Municipalities’ policy on innovation and market introduction in sustainable energy: A focus on local young technology firms

Municipalities are increasingly involved in energy transition planning. There are, however, doubts about whether municipalities are an adequate organization and scale level for this. In this context, the article aims to picture developments of local young technology firms in bringing energy inventions to market, in particular, how municipalities...

Entrepreneurial risk-taking in sustainable energy: University spin-off firms and market introduction in northwest Europe

Universities are cradles of innovation, with many start-ups involved in sustainable energy solutions. The extent in which such solutions reach the market and the kind of risk-related factors young firms encounter, are hardly known and understood. We aim to clarify market introduction and focus on the empirics of firms' risk-taking behavior...

University spin-off firms and market introduction of sustainable energy inventions

Many university spin-off firms today are involved in sustainable energy technology. However, to what extent and how spin-offs reach market introduction of their inventions, is not well-understood. Spin-offs may differ in many ways, like entrepreneurial orientation and competences, and opportunities in their ecosystem. To contribute to a...

Dutch cooling technology in the desert: A market study on district cooling for Dutch companies based on niche strategies to commercialise high-tech products

Brand Development in technical start-ups: Developing a brand identity tool for technical start-ups based on theoretical insights and practical experience of the Magic Mitad case

This integrated master thesis presents the outcomes of a conducted research to obtain a double master degree of the masters Strategic Product Design and Science Communication. This research focused on brand development in technical start-ups before product launch. Both a practical and a theoretical study has been conducted, which resulted in a...

University spin-off firms in sustainable energy in five countries: what determines their reaching of the market?

It is widely acknowledged that the transition towards a more sustainable energy productionand use needs to be accelerated. Whether young high-tech ventures can contribute to such anacceleration is a matter of debate. To contribute to this debate, this article aims to clarify theconditions under which a specific type of young high-tech ventures,...

Market Introduction Strategy for a new Hilti cordless rotary hammer with dust removal system

A short term market introduction strategy is developed for a new type of cordless rotary hammer with dust removal system. Additionally long term recommendations for strategy and design are presented. The results are based on an extended user research including an observation of a drilling task.

Market introduction strategy for Calendar42

This report is the graduation report executed at Calendar42 with the assignment: “Design the (inter)national market introduction strategy for this intelligent mobile calendar service.” Calendar42 is a company founded by Jasper Hartong and undersigned, Michel Boerrigter, with the goal of developing an new method of the consumption of time related...