A Strategic Case

Brand and product strategy for Alpine Hearing Protection - The 'next generation' earplug

Strategic Advice for the Energy Game: Designing the business model for an energy market product through Business Modelling

Packaging design for a FairChain brand

A Strategic Endeavor: Exploring Alternative Energy Generation Opportunities in Tanzania

The introduction of the Ultimate Travel Dress: The Kameleon

Tripick, a new way of choosing your holiday destination: 'Your group guide to sparkling holidays'

Data-Driven Innovation Scouting: Designing a collaborative platform for corporate venture capital

The TommyTwist: an innovation roadmap and design proposal for Tommy Hilfiger to integrate wearable technology in their product

Enhancing retention for Otly!: A design strategy for Otly! that proposes strategic choices to improve their customer retention rate

Luck is no Method: The design of a reflection method that supports designers in solving complex design problems

Discover, be set, create, reflect: Designing a modular proposition for the world of open banking

Shaping future growth: A market development strategy for Mapiq

Reimagining Hearing Care: A detailed strategy for Cambridge Audio to enter and disrupt the British hearing care market

Digital fashion for sustainable change: A strategy for digital fashion at Tommy Hilfiger

Attracting and Engaging Young Adults to the Westfriese Libraries

Developing leadership qualities for designers

A circular business model for the cassette toilets in the Recreational vehicle branch

Seamless Mobility: A strategic intervention integrating public & shared mobility using a complementary travel product

Elevating design in a service providing corporate