R.A. Mercuur
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6 records found
1
Simulating Human Routines
Integrating Social Practice Theory in Agent-Based Models
Towards Agent-Based Models of Rumours in Organizations
A Social Practice Theory Approach
Rumour is a collective emergent phenomenon with a potential for provoking a crisis. Modelling approaches have been deployed since five decades ago; however, the focus was mostly on epidemic behaviour of the rumours which does not take into account the differences between agents. We use social practice theory to model agent decision-making in organizational rumourmongering. Such an approach provides us with an opportunity to model rumourmongering agents with a layer of cognitive realism and study the impacts of various intervention strategies for prevention and control of rumours in organizations.
Integrating Social Practice Theory in Agent-Based Models
A Review of Theories and Agents
Evidence-driven agent-based modeling plays a useful part in understanding social phenomena. By integrating social-cognitive theories in our agent models, we bear evidence from social and psychological studies on our models for human decision-making. Social practice theory (SPT) provides a socio-cognitive theory that emphasizes three empirically and theoretically grounded aspects of behavior: habituality, sociality, and interconnectivity. Previous work has emphasized the importance of SPT for agents, has made abstract models of SPT, or used SPT to study energy systems. This article provides a set of requirements for integrating SPT in agent models and an evaluation of 11 current agent models with respect to these requirements. We find that current agent models do not fully capture habituality, sociality, or interconnectivity, nor is there a model that aims to integrate all three aspects. For example, current models do not support context-dependent habits, use a comprehensive set of collective concepts, and support hierarchies of activities. Our evaluation allows researchers to pick one of the current agent models depending on their needs regarding habituality, sociality, and interconnectivity. Furthermore, this article shows the usefulness of an agent model that integrates SPT and provides requirements that help modelers to achieve this model.
Social simulations gain strength when agent behaviour can (1) represent human behaviour and (2) be explained in understandable terms. Agents with values and norms lead to simulation results that meet human needs for explanations, but have not been tested on their ability to reproduce human behaviour. This paper compares empirical data on human behaviour to simulated data on agents with values and norms in a psychological experiment on dividing money: the ultimatum game. We find that our agent model with values and norms produces aggregate behaviour that falls within the 95% confidence interval wherein human behaviour lies more often than other tested agent models. A main insight is that values serve as a static component in agent behaviour, whereas norms serve as a dynamic component.