Addressing the widespread use of AI-driven decision-making systems in public spheres, in this paper we advocate for the integration of love as both a virtue and an affection within the discourse of participatory practices in AI design and development. Based on an analysis of justice, the need to shift the focus to love will be highlighted. Furthermore, we introduce two directions love could play during AI design: (1) love as an epistemological design inquiry to question the conventional knowledge structures in design by integrating embodied and experiential knowledge, and (2) love as a political design inquiry to challenge unjust systems in AI. We underscore the necessity for critical inquiry, recognizing both love’s potential to nurture relationships and its potential for perpetuating inequalities. By proposing love as a foundational perspective in AI design and development, we encourage a paradigm shift and challenge exclusionary mechanisms, to cultivate just and democratic AI futures.