Large-scale social digital twinning projects are complex with multiple objectives. For example, a social digital twinning platform for innovative last-mile delivery solutions may aim to assess consumer delivery method choices within their social environment. However, no single tool can achieve all objectives. Different simulators exist for consumer behavior and freight transport. Therefore, we propose a high-level architecture and present a blueprint for a generic modelling framework. This includes defining modules, input/output data, and interconnections, while addressing data suitability and compatibility risks. We demonstrate the framework’s effectiveness with two real-world case studies.

Logistics plays a crucial role in modern society, particularly in densely populated urban areas, facilitating the transportation of goods. Last-mile e-commerce deliveries are emissions-intensive, contributing significantly to CO2 levels and traffic congestion. Addressing this challenge requires systemic changes in last-mile delivery ecosystems. Based on this observation, in alignment with the EU decarbonisation goals, the URBANE project (GA101069782) aims to promote the adoption of sustainable and environmentally friendly last-mile delivery solutions by introducing a collaborative layered “Platform as a Service” (PaaS) paradigm. The initiative focuses on establishing Physical Internet (PI) inspired interventions combined with the implementation of innovative tools, such as agent-based and AI models, employing a Digital Twin platform addressing the operational and strategic planning challenges of city logistics networks. A multi-factorial impact assessment radar further enhances the evaluation of the PI interventions’ effectiveness. The platform fosters collaboration among urban logistics stakeholders governed through “green” smart contracts, addressing security and privacy concerns by using a blockchain infrastructure and digital IDs, creating a trustworthy system for collaboration. The paper showcases the applicability of the URBANE Innovation Transferability Platform in designing, measuring, testing, and validating targeted logistics interventions in Lighthouse Living Labs. Cities and logistic operators receive suggestions for informed data-driven decision-making coupled with integrated and transferable applications that can be standardised and structured, aligned with the targets set in a citie’s Sustainable Urban Logistics Plan (SULP).

The COVID-19 pandemic is causing a dramatic loss of lives worldwide, challenging the sustainability of our health care systems, threatening economic meltdown, and putting pressure on the mental health of individuals (due to social distancing and lock-down measures). The pandemic is also posing severe challenges to the scientific community, with scholars under pressure to respond to policymakers’ demands for advice despite the absence of adequate, trusted data. Understanding the pandemic requires fine-grained data representing specific local conditions and the social reactions of individuals. While experts have built simulation models to estimate disease trajectories that may be enough to guide decision-makers to formulate policy measures to limit the epidemic, they do not cover the full behavioural and social complexity of societies under pandemic crisis. Modelling that has such a large potential impact upon people’s lives is a great responsibility. This paper calls on the scientific community to improve the transparency, access, and rigour of their models. It also calls on stakeholders to improve the rapidity with which data from trusted sources are released to the community (in a fully responsible manner). Responding to the pandemic is a stress test of our collaborative capacity and the social/economic value of research.