Urban transportation in Vietnam, dominated by fossil fuel-powered motorbikes, is causing severe air pollution, contributing to climate change, and posing a threat to public health. In response to these challenges, promoting the transition from traditional motorbikes to electric motorcycles (EMs) is considered a sustainable transportation solution, aligning with the global trend toward green development. However, to expand market share and enhance the acceptance of electric motorcycles, a deeper understanding of consumer perception and behavior is essential. This study aims to develop and test a research model based on the cognitive–affective–conative framework. Data collected from 506 conventional motorbike users in Vietnam were analyzed using the SEM method. The study employs a second-order model, grounded in the cognitive–affective–conative framework, to evaluate the relationship between perceived value and perceived cost with the intention to use electric motorcycles, mediated by the role of anticipated emotions. The findings clarify the role of perceived value and perceived cost in shaping customers' anticipated emotions, which significantly influence their intention to switch to electric motorcycles. These insights not only provide valuable information for manufacturers and policymakers but also contribute to shaping development and marketing strategies for electric motorcycles in the future.

The rise of on-demand food delivery services, operating on gig economy models, has gained popularity worldwide. However, this surge has led to a concerning increase in road traffic crashes involving delivery riders. From this, an urgent need has emerged for a comprehensive study to explore the complex traffic safety issues that this vulnerable group faces daily. Therefore, this study aims to provide in-depth insights into the unsafe riding practices of food delivery riders and to identify effective countermeasures to mitigate the risks they commonly encounter. To address this need, the study has proposed a theoretical framework based on the job demands-resources (JD-R) model. In addition, two constructs, including safety compliance and intention to violate traffic rules, are incorporated into the JD-R model to examine their impact on negative safety outcomes. A survey was conducted in Danang city, Vietnam, gathering responses from 419 delivery riders. Partial Least Squares Structural Equation Modeling was employed to analyze the relationships among the constructs in the developed model. The results highlight the significance of all job aspects as predictors of safety compliance and intentions to violate traffic rules. Furthermore, the study's findings reveal that safety compliance serves as a mediator between job demands and job resources, influencing negative safety outcomes. Based on these research findings, platform firms can strategically consider implementing tailored solutions to enhance traffic safety, discourage participation in unsafe riding practices, and promote sustainable travel behavior patterns among delivery riders.

Objectives: Understanding the risks associated with electric motorcycles (EMs) is essential for developing effective mobility and safety strategies in an era of increasing motorcycle use and the shift toward electric vehicles. In this research, we investigate the prevalence of crashes among EM and conventional motorcycle (CM) users, as well as factors contributing to the crashes. Methods: This study uses primary survey data from 972 motorcyclists (481 EM and 491 CM riders) collected in December 2023 in Hanoi, Vietnam. It compares the frequency of risky riding behaviors and crash types between the 2 groups. Additionally, 2 binary logit regression models are applied to identify factors associated with crashes in the past 12 months for EM and CM riders. Results: The results suggest that the prevalence of respondents who did not experience crashes (56.1%), minor crashes (68.8%), serious crashes with injury (80.9%), and hospitalization (91.1%) for EM riders was significantly higher than that for CM users. CM riders tend to engage in many risky riding behaviors more frequently than EM riders. Higher frequencies of speeding, smoking, and neglecting turn signals were related to greater crash risk in both groups. Red light running was a particular risk factor of crash prevalence for EMs only. Older EM users were more likely to experience a crash, and CM users traveling longer and living in urban districts were found to be linked to higher crash prevalence. Conclusions: Transitioning from CMs to EMs in Vietnam may offer some safety benefits, such as cautious behavior by EM riders and lower speeds, but there are no major differences in crash prevalence between the groups. Risky behaviors like speeding, smoking, and neglecting turn signals increase crash risks for both; red light running is a particular concern for EM riders and longer travel distances and urban residency for CM users. Targeted interventions, proper training, and licensing are essential, with attention to older EM riders’ vulnerabilities and the risks faced by CM users in urban areas and on long trips.

In the expanding food delivery sector, particularly in Asia, where motorcycles are preferred for their efficiency, there has been an alarming rise in traffic safety incidents involving delivery riders. This increase highlights the need for a comprehensive understanding of safety outcomes within the industry, encompassing both organizational and personal factors. Our study, using data from 401 motorcycle delivery riders in Vietnam, addresses this gap with a conceptual model based on the Safety Climate Model. This model assesses the impact of safety climate, knowledge, and motivation on rider safety performance. Our findings reveal that factors like management values, effective safety communication, and quality safety equipment are crucial in creating a positive safety climate. This climate significantly boosts safety participation and compliance among riders. Furthermore, the study confirms that safety climate indirectly influences safety outcomes through safety knowledge and motivation. These results illustrate the dynamic between organizational practices and individual behaviors in determining safety in the food delivery industry. The study underscores the need for a holistic approach to safety, extending beyond equipment provision to include management commitment, communication, and motivational incentives. Implementing such comprehensive strategies is vital for enhancing rider safety, contributing to a safer work environment, and reducing safety–critical incidents among food delivery riders.

In low- and middle-income countries, electric motorcycles (EMs) are not generally well accepted in the community as many infrastructural, technological, and psychosocial barriers remain unaddressed. A greater understanding of adoption barriers perceived by motorcycle riders can help devise strategies, such as policy and behavioural change interventions, to increase the uptake of EMs. This study aimed to investigate the risk dimensions of EM adoption and integrate them into the Theory of Planned Behaviour to model users’ intention to adopt EMs. A multi-group analysis was also conducted to examine the moderating effect of demographic characteristics on the proposed model. The data were collected from two cities in Vietnam, making this one of the region's first theory-based studies on the electrification of the transport system. The outcomes of the structural equation modeling affirmed that the psychosocial variables outlined in the Theory of Planned Behaviour (i.e., attitudes, perceived behavioural control, and social norms) and perceived risk significantly influence the behavioural intention to adopt EMs. These findings hold significance for policymakers and manufacturers as they provide valuable insights into the factors that can be targeted to enhance the adoption of EMs. This represents a crucial step towards advancing sustainability goals in low- and middle-income countries.

Perceived accessibility refers to individuals’ subjective perception of how easy it is to reach destinations using a specific mode of transport. As such, understanding the effect of perceived accessibility on travel behavior is essential for creating transport systems and urban environments that are efficient, equitable, and sustainable. This study develops a new integrated model by combining the Norm Activation Model (NAM), the Theory of Planned Behavior (TPB), perceived risk, and perceived accessibility. This enhanced model offers a comprehensive understanding of the factors influencing individuals’ intentions to switch to urban train systems. Additionally, the moderating effects of perceived accessibility on the link between personal, contextual factors and switching intention are also explored. The model developed is tested using data obtained from a sample of 535 individuals in Hanoi, Vietnam. This is particularly important because more research in low- and middle-income countries (LMICs) is needed to address the sustainability challenges these nations face due to their dependency on motorized private transport. The findings show that subjective norms have the strongest effect on the intention, followed by personal norms, attitude, and perceived accessibility. This study also confirms the moderating role of perceived accessibility on the link between attitude and switching intention, while the other hypotheses regarding the moderating effects of perceived accessibility are not supported by the findings. These insights aim to inform policymakers and public transport authorities in developing targeted strategies to promote sustainable urban mobility in Vietnam.

In recent years, the growth of motorcycle-based ride-hailing and delivery services has led to an increase in traffic crashes involving these riders. Previous studies have indicated that the behavior of ride-hailing and delivery riders is influenced by work demands and individual characteristics. However, the extent to which risky riding behaviors depend on the type of riding and the interaction between road traffic context and risky behaviors remains unclear. Addressing these gaps, this study investigates factors influencing risky behaviors among motorcycle riders in Hanoi, Vietnam. By examining various rider traits (such as rider type, gender, and age) and aspects of the road traffic environment (such as police presence, number of road lanes, and weather), we aim to understand their contribution to risky riding behaviors. Through the observation of 9164 motorcycle riders (i.e., delivery, ride-hailing, and private motorcycle riders) at 31 intersections and decision tree analysis, the study underscores the significant impact of rider type on risky behaviors. Key findings include a higher tendency for both delivery riders and ride-hailing riders to run red lights, neglect to use turn signals, and the notable distraction of mobile phone use. Additionally, private riders are found to show a higher incidence of not wearing helmets even in locations with a police presence. These findings highlight the critical need for strategies to enhance road safety for all motorcycle riders. However, it is essential to recognize that the reasons behind risky behavior vary across different groups of motorcycle riders, from private to commercial riders. Therefore, we need more targeted strategies that address the specific factors influencing each group to effectively improve road safety for all.

Using mobile phones while riding is a form of distracted riding that significantly elevates crash risk. Regrettably, the factors contributing to mobile phone use while riding (MPUWR) among food delivery riders remain under-researched. Addressing this literature gap, the current study employs the Job Demands-Resources (JD-R) model and various socio-economic factors to examine the determinants of MPUWR. The research incorporates data from 558 delivery workers in Hanoi and Ho Chi Minh City, Vietnam. The study utilizes two analytical methods to empirically test the hypotheses, considering non-linear relationships between variables: Partial Least Square Structural Equation Modelling (PLS-SEM) and Artificial Neural Network (ANN). The results reveal mixed impacts of factors connected to job resources. Although social support appears to deter MPUWR, work autonomy and rewards seemingly encourage it. Furthermore, a predisposition towards risk-taking behaviour significantly impacts the frequency of mobile phone usage among delivery riders. Interestingly, riders with higher incomes and those who have previously been fined by the police exhibit more frequent mobile phone use. The findings of this study present valuable insights into the crucial factors to be addressed when designing interventions aimed at reducing phone use among food delivery riders.

Introduction: Responsible businesses actively engage in climate action, health, and safety initiatives as part of their corporate strategy. The outcomes of such initiatives could play an essential role in forming customers' loyalty. However, very few studies have aimed at understanding the relationship among such factors in the public transport (PT) context. As such, this investigation explores the direct impact of perception of health benefits, environmental benefits and safety on passengers’ loyalty intentions towards a PT service. The mediating roles of image and perceived value on these links are also considered. Methods: Partial Least Square - Structural Equation Modeling (PLS-SEM) was utilised to assess the measurement and develop structural models. A multi-group analysis (MGA) was also deployed to test the significant group differences. For this investigation, a sample of 866 individuals was collected from two cities in Vietnam. Results: The results indicate that there were significant relationships between these constructs and the loyalty intention of passengers. The perception of health benefits and image were the main factors affecting passengers’ loyalty in both cities. In contrast, the perception of environmental benefits had the weakest effect on the loyalty intention towards bus services. Conclusions: The results from this study could support the development of interventions to increase PT ridership in low-income countries. Promotional efforts to boost PT ridership should focus on highlighting the health benefits of using PT for passengers and the community. PT operators were also recommended to convey societal and environmental contributions through logos, graphic design, mission statements, slogans, and media relations to improve the image of the bus services.

Transitioning to electric motorcycles (EMs) can reduce dependence on carbon-based fuels, mitigate air pollution, and lower greenhouse gas emissions in countries where motorcycles dominate the transportation landscape. However, the factors influencing fleet electrification in these countries remain largely unknown. Given that this challenge pertains to the prior adoption of new technology, technology acceptance theories can provide valuable insights into the adoption of EMs. Additionally, misinformation about EM risks and self-assessment of knowledge could interact as determinants of adoption. This study integrates the Technology Acceptance Model (TAM), the Theory of Planned Behavior (TPB), and perceived risk to elucidate the impact of psychosocial factors on consumers' intentions to use EMs. Furthermore, it examines the direct and moderating effect of subjective knowledge about EM technology on the formation of this behavioral intention. Structural Equation Modeling (SEM) analysis was applied to investigate data collected from 762 respondents through personal interviews using a questionnaire. The results confirm that all original TAM and TPB constructs significantly influence behavioral intention, aligning with theoretical expectations. As hypothesized, perceived risk was found to exert a negative influence on the intention to adopt EMs. Additionally, subjective knowledge was observed to moderate the relationship between perceived usefulness and subjective norms concerning the intention to use EMs. These findings offer a roadmap for developing strategies aimed at encouraging adoption intentions toward EMs, particularly in countries like Vietnam.

Reducing risky behaviors and traffic violations is crucial for preventing road trauma among private and commercial motorcyclists. While legal interventions such as road rules and police enforcement have been somewhat effective, there is a gap in understanding how motorcyclists perceive these deterrents and the psycho-social factors influencing their effectiveness. This research aims to explore the interplay between motorcyclists’ psycho-social predispositions and their responses to legal interventions. It also compares two distinct groups of riders - private and commercial motorcyclists - within the urban environment of Da Nang, Vietnam, providing a nuanced consideration of the influence of work-related impacts on risky behavior, which can enable targeted interventions. We propose a theoretical model integrating the Theory of Planned Behavior and Deterrence Theory to analyze how psycho-social and punitive factors influence riders’ traffic violations. A total of 423 delivery riders and 411 private riders in Da Nang participated in the study. The results show that attitude, perceived behavioral control, and perceptions of deterrence significantly impact riders’ intentions to engage in risky behaviors, with delivery riders being particularly responsive to law enforcement and penalties. To enhance policy effectiveness, interventions should employ tailored enforcement strategies that account for the unique motivations and perceptions of each rider group. For example, increasing the visibility and consistency of law enforcement could be particularly impactful for delivery riders, who are more sensitive to immediate deterrents. Policy adjustments should also focus on reshaping riders’ attitudes toward safety and adjusting their perceived control over riding situations. By tailoring interventions to effectively influence each group's behavior, we can ultimately reduce traffic incidents.

Food delivery riders face significant road safety risks globally. Previous studies have primarily focused on the direct relationship between job demands, job resources, and road safety behaviors, often neglecting the potential indirect paths through dual processes, namely the health impairment process and the motivational process, which may lead to dangerous riding behaviors. Additionally, the impact of organizational citizenship behaviors on the safety of food delivery riders within the industry remains unexplored. This study aims to address these gaps by applying the dual processes of the Job Demands-Resources model (JD-R) to identify factors influencing the safety behaviors of food delivery riders in Vietnam. Data were collected through face-to-face surveys with 410 riders in public places. The findings show a nuanced interplay between job demands, resources, and safety behaviors. Specifically, job burnout acts as a bridge, mediating the influence of job demands on in-role safety behaviors. On the other hand, job resources-encompassing facets like job autonomy, performance feedback, technology support, and work support-indirectly shape both in-role and extra-role safety behaviors via the conduit of motivation. These resources not only bolster motivation but also serve as pillars in fostering a culture of safety among riders. This research not only deepens our understanding of the determinants of food delivery riders' safety behaviors but also highlights the pivotal role food delivery companies play in shaping these behaviors. By prioritizing the holistic well-being of their riders and offering robust support, these companies can foster an environment conducive to safety. Additionally, by integrating additional dimensions of job demands and resources into the JD-R model, this study paves the way for more comprehensive and nuanced future research in this domain.

Objective: The rapid development of information technologies and the COVID-19 pandemic have resulted in the proliferation of online food shopping and food delivery motorcyclists. In contrast to the relatively ample literature on factors influencing fatalities and risky riding behaviors of food delivery motorcyclists, little is known about the determinants of non-fatal crashes involving online food delivery riders. The present study examines the prevalence and factors of non-fatal crashes among food delivery riders. Methods: The self-reported data of 393 online food delivery riders were collected in Hanoi and Hochiminh city, Vietnam. Binary logit regression was used to investigate the factors associated with non-fatal crashes. Results: The findings showed that more than half of riders (54%) reported being involved in at least one crash in the last 12 months. The most common risky riding behaviors associated with the crashes included using a mobile phone while riding, neglecting turn signals, red-light running, riding when tired/sleepy, and speeding. The riders who were national migrants, married, and worked on planned delivery routes mainly alone were more likely to experience crashes. At the same time, adequate perceived rewards for their work prevent crash involvement. Perceived risk was not a significant predictor of self-reported crashes. Conclusions: Ensuring road safety for delivery riders requires a systemic effort involving multiple stakeholders, and the private sector plays a crucial role in discouraging risky riding behaviors. It is imperative for the government and regulatory bodies to redefine the delivery job to alleviate the strain on riders and provide resources such as rewards. Specifically, riders should be considered employees rather than partners. Furthermore, it is crucial for the police to take a more active role in preventing dangerous behaviors among delivery riders, such as running red lights. At the same time, supporting financial strategies should be implemented for delivery riders, particularly for those who are migrants or married and may face additional challenges.