This thesis proposes the development of a new centrality outside of Central London in order to combat the increasingly evident problems generated by London’s mono-centric model of development. In doing so, special attention is paid to understanding the region of Greater London as a networked urban system. Following a diagnosis of the current condition and the processes that have led to its existence, this thesis generates, optimizes and evaluates several options for a new centrality and the transit links needed to support them. In this process, a network analysis carried out in Python forms a central element to concretely understand the complexity of London’s system of station areas. Subsequently Woolwich, the most fitting of the options reviewed, is further elaborated through a development strategy comprising the local, regional and governance actions needed to create the conditions for, and providing guidance of, its development into a new centrality.