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J. Gartner

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19 records found

The role of generative co-design in the development of integrated AYA cancer survivorship care

Healthcare innovation increasingly depends on the integration of fragmented knowledge distributed across diverse stakeholders and organisations. This challenge becomes particularly urgent in the context of adolescent and young adult (AYA) cancer survivorship, where care pathways extend over long periods and span multiple organisational boundaries. Despite growing investment in digital and service‑based innovations, many initiatives in such settings fail to progress beyond pilot stages due to limited coordination and the absence of shared understanding across stakeholder groups. We examine how generative co‑design (GCD) facilitates early‑stage knowledge integration in the development of integrated AYA survivorship care. Drawing on an in‑depth case study in a Dutch hospital, we analyse how diverse stakeholders—including care professionals, managers, patients, designers, and technology experts—use artefact‑mediated collaboration to surface, connect, and integrate fragmented knowledge. Our findings show that GCD supports the creation of a shared co‑evolution space in which stakeholders first untangle complexity, then co‑evolve problem and solution framings, and finally converge towards an integrated solution direction. The findings contribute by showing that GCD facilitates the creation of a triadic design space in which knowledge synchronisation and problem–solution co‑evolution can begin early on, adding a step before standard design processes. From a practical perspective, the facilitation of knowledge untangling enables more relevant and integrated solutions across organisational boundaries. At the policy level, the results highlight the importance of supporting participatory and design‑led approaches that strengthen hospitals’ innovative capability. ...
Journal article (2026) - Yacine Belghitar, Johannes Gartner, Andrea Moro
We examine how coverage by mainstream media affects start-ups in raising funds through decentralised finance (DeFi). Building on contagion theory, we propose the concept of crowd contagion, arguing that the coverage by a reputable international financial newspaper can rapidly spread interest among investors. Using data from a highly reputable newspaper, we find that such coverage is positively associated with the likelihood that innovative, high-tech start-ups reach their funding goals. We suggest that this happens because the coverage by a reputable international financial newspaper helps raise awareness about a new asset class and builds legitimacy. Our results are robust against reverse causality and omitted variable bias. We discuss implications for research, practitioners and policy making. ...

International top management and ICO fundraising in developing economies

Journal article (2026) - Tingting Zhu, Andrea Moro, Johannes Gartner, Elmar Puntaier, Solomon Akele Abebe
Drawing on the Resource-Based View (RBV), our study examines how C-level management team composition influences fundraising through Initial Coin Offerings (ICOs) in the context of developing countries. Using a dataset of 458 ICOs and Probit regression analyses, we find that born-digital ventures led by internationally diverse management teams attract more capital, as investors associate diversity with superior entrepreneurial skills and valuable tacit knowledge. Moreover, having a foreign CEO with strong entrepreneurial experience further increases investor confidence by helping investors to distinguish credible, competent teams. Our findings contribute to the RBV by showing that managerial diversity and skillsets stand out during an investor's screening process. We discuss implications for policymakers, investors and local entrepreneurs in developing countries. ...

Screening ownership in high tech start-ups

Journal article (2025) - Johannes Gartner, Andrea Moro

By building on the role of trust in finance and screening theory, our research explores the correlation between founders occupying leadership positions such as CEO, CTO, or CFO and the funds raised through Initial Coin Offerings (ICOs). Our analysis of data from 2,047 ICOs conducted between 2017 and 2021 reveals that founders occupying positions of authority within their organisations are perceived by investors as a signal of commitment. This perceived commitment enhances investor trust in the venture, which, in turn, leads to increased funding raised during the ICO. Furthermore, our analysis highlights the crucial role of the CTO in building trust and investors’ preference for multiple founders occupying leadership roles simultaneously. Our conclusions are robust to potential biases and endogeneity.
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Social media and the managers in initial coin offerings (ICOs)

Journal article (2024) - Johannes Gartner, Andrea Moro
Our research investigates the role of social media communication in amplifying high-quality information and its impact on the success of ICOs in achieving their soft cap. We analyzed data from 3,644 ICOs and the demographics of 1,987 CEOs, CFOs, and CTOs to compare their quality attributes against their number of social media followers. Our findings reveal that the most significant factors for reaching the soft cap are the number of followers and team size, while the competencies (education and skills) of the management team have a very marginal effect, even when enhanced through social media. This indicates that widespread social media signals can positively influence investor behavior without necessarily reducing information asymmetries regarding the quality of the team. We propose that this effect arises from the combination of minimal investment amounts and stimulated herding behavior among investors. ...

Simultaneous automation, individualization and interdisciplinarity

Journal article (2024) - Johannes Gartner, Daniela Maresch, Robert Tierney
In this paper, we develop a theoretical framework that explains how digital technologies can help small businesses generate competitive advantages for scaling. To gain and sustain competitive advantages, small businesses traditionally had to choose between cost leadership and differentiation strategies. Digital technologies enable small businesses to reduce their costs and at the same time enhance the value of their market offerings through differentiation. The aim of this paper is to explain the role of digital technologies in such hybrid strategies for small businesses. We first identify automation, individualization and interdisciplinarity as the three dimensions of digital technologies that together enable technology-driven firms to gain and sustain competitive advantages and to scale rapidly. Second, we integrate these three dimensions into a theoretical framework. Third, we test and confirm the theoretical framework in an explanatory case study and discuss the results. ...

The changing salience of quality signals

Journal article (2024) - Simon J.D. Schillebeeckx, Sandzhar Tazhibaev, Johannes Gartner
The manuscript investigates whether the individual personality trait, Fear of Missing Out (FOMO)—typically considered negative—influences the willingness of individuals to contribute to Initial Coin Offerings (ICOs), a phenomenon that emerged after the blockchain revolution. We conducted both qualitative and quantitative work in this space and present the results of an international survey, including a conjoint experiment. Theoretically, we anchor our study in signaling theory and propose that signal valence (the positive or negative interpretation of a signal) can diverge from signal intent. Specifically, we find that candidate ICO funders with strong FOMO behave predictably irrationally. They are more likely to invest in financially irresponsible projects and are less likely to invest in projects that have received recognition from established media sources or multinationals. While both financial responsibility and stakeholder recognition are ostensibly positive signals of team and project quality, we find that for ICO funders with high FOMO, the valence of these signals changes. ...
Journal article (2024) - Andrea Moro, J. Gartner, Yacine Belghitar
Our research explores the influence of news and comments, specifically those circulated by reliable sources such as the Financial Times, on the ability of firms undertaking an Initial Coin Offering (ICO) to achieve their target fundraising goal, known as the soft-cap. We employ contagion theory as a framework to investigate whether an increased volume or a more favorable net sentiment of such news and comments enhances the likelihood of token issuers meeting the soft-cap, by steering investor decision-making processes. Our findings indicate a positive, yet non-linear, impact of reliable news sources, which significantly bolsters the odds of reaching soft-cap, from 0.4 to up .9. We propose that reliable news and commentary operate through three primary channels: initially, they serve to raise awareness and legitimize the ICO, while over the long term, they play a more informational role. Our results are robust … ...
Book chapter (2024) - J. Gartner, Kristiina Mäkelä, Jennie Sumelius, Hertta Vuorenmaa
The nature of work has already, for some time, been undergoing major changes as a result of technological progress. Mobile, virtual and cloud technologies, and the infrastructures that support them, are increasingly enabling work to be done from anywhere and at any time. The COVID-19 pandemic has further accelerated this process, driving a large share of white-collar knowledge work to remote and hybrid modes. In this chapter, we explore how the increasing disconnection of work from time and place influences HRM, highlighting important new questions and concerns that HR needs to consider in the key areas of performance management, recruitment and talent management, training and development and diversity management. We also suggest elements requiring increased HR focus going forward, including building employee engagement and an inspiring organizational culture in a virtual and hybrid environment; focusing on the sustainability of working life and employee wellbeing; and facilitating a resilient employee mindset. ...

The case of Initial Coin Offerings (ICOs)

Journal article (2024) - Johannes Gartner, Andrea Moro
This research contributes to the Management of Technology (MOT) literature by scrutinizing the interrelation between education, experience, and the scaling aptitudes of high-tech companies. The study hinges on a comprehensive analysis of data collected from 1987 C-level executives and 3644 born-digital firms that pursued funding via blockchain-based Initial Coin Offerings (ICOs). Employing structural equation modeling, we systematically tested our hypotheses, contrasting the scaling trajectories of companies that successfully procured funding against those that fell short. Our findings reveal that amongst the diverse managerial competencies, only the leadership acumen of CEOs plays an important role in fostering the scaling of tech-companies across the spectrum, leaving the proficiencies of CFOs and CTOs with negligible impact. More crucially, the competencies of a CEO magnify in importance in relation to a tech-company's scaling potential post the securing of funds. The insights gained from this study not only enrich the existing body of knowledge on scaling and ICOs within the MOT literature but also hold considerable practical value for crafting effective scaling strategies in the high-tech industry. ...

The categorical imperative as a key to moral behavior of social robots

Journal article (2023) - Matthias Fink, Daniela Maresch, Johannes Gartner
Social robots—such as autonomous vehicles, service robots, or healthcare robots—are designed to support tasks in a broad range of human activities. However, these robots face moral dilemmas because they must make decisions that may do good for one human but potentially inflict harm on another. We argue that Kant's categorical imperative provides a framework for algorithm-based moral decision-making. By systematically addressing ethical concerns from the outset in the development of the algorithms that steer social robots, their designers can help ensure that such robots promote the well-being of individuals, communities, and society. We conclude that those involved in the development of social robots need to embed ethics into their design and functioning. The solutions to the ethical dilemmas we advance in this paper can help improve the adoption and impact of social robots. The presented insights contribute to research, practice, and policy. ...
Journal article (2023) - Matthias Fink, Johannes Gartner, Rainer Harms, Isabella Hatak
The topics of ethical conduct and governance in academic research in the business field have attracted scientific and public attention. The concern is that research misconduct in organizations such as business schools and universities might result in practitioners, policymakers, and researchers grounding their decisions on biased research results. This study addresses ethical research misconduct by investigating whether the ethical orientation of business researchers is related to the likelihood of research misconduct, such as selective reporting of research findings. We distinguish between deontological and consequentialist ethical orientations and the competition between researchers and investigate the moderating role of their perceived autonomy. Based on global data collected from 1031 business scholars, we find that researchers with a strong deontological ethical orientation are less prone to misconduct. This effect is robust against different levels of perceived autonomy and competition. In contrast, researchers having a consequentialist ethical orientation is positively associated with misconduct in business research. High levels of competition in the research environment reinforce this effect. Our results reveal a potentially toxic combination comprising researchers with a strong consequentialist orientation who are embedded in highly competitive research environments. Our research calls for the development of ethical orientations grounded on maxims rather than anticipated consequences among researchers. We conclude that measures for ethical governance in business schools should consider the ethical orientation that underlies researchers’ decision-making and the organizational and institutional environment in which business researchers are embedded. ...
Journal article (2022) - Johannes Gartner, Matthias Fink, Daniela Maresch
Corporate decision-makers form their intention to adopt new technology for their venture based on their perception of its usefulness and ease of use. However, the formation of this intention might be influenced by the fear of missing out (FOMO), making decision-makers fear losing their relatedness with fellow managers and leading to decisions based on irrational considerations. We draw on and extend the technology acceptance model to explain the potential bias caused by FOMO and expect that this bias is contingent on the level of decision makers' prior experience with the new technology in other contexts. Moderated OLS regressions on 514 observations collected from a representative sample of decision-makers of Austrian SMEs show that FOMO is positively related to the intention to adopt new technology. Moreover, we find that the relationship is mitigated by the decision maker's prior experience with that new technology. We highlight the relevance of the FOMO bias in technology acceptance, adding to the growing research stream on the role of emotions in adopting novel technologies. We further show how experience can effectively counter the FOMO bias for many decision-makers and extend the scope of technology acceptance models by illustrating their applicability to novel manufacturing technologies. ...

The moderating effect of channel choice

Journal article (2021) - Johannes Gartner, Matthias Fink, Arne Floh, Fabian Eggers
Social media communication is attractive for non-profit organizations (NPOs); however, the channels of social media are not homogeneous; a factor not sufficiently considered by empirical research. We address this gap by looking into the moderating effect of social media channel choice on the impact of brand trust on process and outcome quality. By surveying 174 customers of an Austrian NPO, we analyze different social media channels to investigate whether (1) the established wisdom of service marketing regarding the positive impact of brand trust on service quality holds in the social-media context and (2) whether the choice of social media channel moderates these relationships. The results confirm the established model of service quality. Knowledge from traditional marketing can still be applied in a digital environment. However, the moderation analysis highlights the relevance of social media channel choice and illustrates different effects on YouTube, Facebook, and Instagram. We discuss the implications. ...
Journal article (2020) - Matthias Fink, Monika Koller, Johannes Gartner, Arne Floh, Rainer Harms
Social media offers a myriad of opportunities for entrepreneurial marketing strategies that leverage the power of communities, especially when they are combined with traditional approaches such as celebrity endorsement. The reach, frequency, and speed of communication on social media offer the ideal leverage for the drivers of entrepreneurial marketing. However, the rapid rate of change may threaten the effects of investments in entrepreneurial marketing on social media and they might become only short-lived. Employing structural equation modeling, we test the long-term effect of Facebook-based celebrity endorsement on purchase intention among 234 members of a Facebook fan community in a two-wave longitudinal design. We argue that this relationship is mediated by a sponsor's brand image and moderated by brand differentiation. This study is the first to investigate the long-term effects of entrepreneurial marketing on social media. We present the contributions and implications of our findings as they affect research and practice. ...
Journal article (2020) - Teemu Kautonen, Simon J.D. Schillebeeckx, Johannes Gartner, Henri Hakala, Katariina Salmela-Aro, Kirsi Snellman
This article examines how a firm's willingness to make trade-offs that favour sustainability over commercial goals attenuates the relationship between firm-level sustainability orientation and subsequent performance. The hypothesis development draws on stakeholder theory and the literature on mission and revenue drifts, while the empirical analysis is based on two waves of original survey data on Finnish manufacturing SMEs. We find that sustainability orientation is positively associated with performance only when the willingness to make sustainability trade-offs is low, whereas the relationship becomes negative when the willingness to make such trade-offs is high. Our findings thus suggest that the popular adage of doing well by doing good might only hold if doing good does not conflict with business interests. The results add to stakeholder theory by showing how conforming to stakeholder expectations can be good for business – but only if doing so does not seriously compromise the pursuit of profits. ...
Journal article (2020) - Daniela Maresch, Johannes Gartner
Disruptive technological change can contribute to a more abundant world. However, potentially disruptive technologies often struggle to significantly influence practice. One prominent example is additive manufacturing (AM). Although AM is often regarded as the next great technological revolution in waiting, it has not yet established itself on a large scale in many fields of application. We investigate the reasons behind those challenges by looking at the various fields in which AM is applied and relating them to the specific challenges AM faces, as well as the opportunities it offers in those fields. Our findings rely on a multi-perspective technology foresight process that is based on a discourse analytic approach and that comprises data tomography covering the biggest German-language online magazine on AM and qualitative interview data collected from a range of AM stakeholders. The findings provide an empirically well-founded evaluation and explanation of the link between the challenges and opportunities offered by AM and the extent to which this disruptive technology is leveraged in specific fields. The findings prompt recommendations on how new potentially disruptive technologies can foster abundance in traditional, well established market economies based on the example of the well-developed but traditional market economy of Austria. ...
Journal article (2018) - J. Gartner, Matthias Fink
Additive manufacturing (AM) is an umbrella term for various layer-based manufacturing processes which are often portrayed as a new technological revolution. Despite impressive AM process developments the revenue of the AM industry is still a fraction of that of other manufacturing processes. This AM based revenue discrepancy raises many questions. They include: (1) What makes AM so special? and (2) How could the disruptive potential of AM be unlocked? We seek to add to the literature by providing an answer to elements of these questions through the development of a framework we call the 'Magic Cube'. We utilize the concept of vertical and horizontal innovation theory as one basis for this framework. Further we adopt a tension perspective on automation and individualisation drawn from operations research to develop a theoretical framework. The result is the 'Magic Cube', a tool that is designed to support researchers and practitioners in demonstrating the unique strengths of AM and its potential areas of application. ...
Journal article (2015) - Johannes Gartner, Daniela Maresch, Matthias Fink
Additive manufacturing (AM) is likely to contribute considerably to key targets of innovation policy such as employment, R&D and education. The expectations of those engaged in AM, such as providers, users and policy makers, regarding the potential of this technology influence its future development and thus create opportunities for technology entrepreneurship. Therefore, these expectations need to be researched so that opportunities for technology entrepreneurship can be identified. Based on prospect theory, we employ an integrative approach to online-based technology assessment. Using the outcome of a constructive technology assessment (CTA) as a reference, a comparison with the results of a traditional technology assessments (TTA) derived from the policy makers enables us to identify the need for action regarding the allocation of public resources. Further, the comparison of the outcome of our CTA with the TTA derived from the general public shows the need to establish a public opinion on AM that legitimizes AM-related innovation policies. The approach of an integrative technology assessment proves useful, as we can deduce concrete recommendations for action on innovation policy based on our empirical findings. ...