The flameless combustion (FC) regime is a promising technology for gas turbines, as it potentially yields lower NOx emissions while maintaining high combustion efficiencies. However, the application of FC to gas turbines is still challenging as required conditions for its occurrence depend on several factors such as reactants mixing, residence times, heat losses, and chemical time-scales. Since the mixing of the reactants and incoming fresh air-fuel mixture plays an important role in FC, the aerodynamic characteristics of the combustor are instrumental in determining the combustor emission performance. Focusing on the aerodynamic characteristics, this paper is dedicated to the visualization and description of the flow inside a jet-based combustor designed to operate under FC. The cylindrical combustor has a FLOX® burner head with 12 concentrically placed nozzles, while an acrylic cylinder allowed full optical access to the flow field. The investigation was performed for non-reactive flow. Using Particle Image Velocimetry and a Reynolds-averaged Navier-Stokes CFD analysis, the flow was visualized and modelled. The simulations were run with the Standard and Realizable k-ε (SKE and RKE, respectively), as well as a Reynolds Stress turbulence model. The effect of modifying the SKE model C1ε constant was also investigated. In the experimental campaign, the influence of combustion chamber length, nozzle diameter, and jet velocity were investigated with respect to flow structure, recirculation ratios and entrainment behavior. The results show that the flow structure is mainly dependent on nozzle diameters, while the jet momentum is the correct parameter to assess the recirculation impact of a certain jet flow. The numerical investigation shows that the turbulence intensity at the boundaries is an important parameter to accurately simulate the jet spreading. None of the used turbulence models fully represented the flow field. Nonetheless, the SKE model with model C1ε = 1.44 was the best at representing the jets penetration and vortex core positions, and the recirculation ratio values predicted by it were in good agreement.