Sited in the Liège city center, this contribution proposes an urban winery that blends terroir fragments across the Blue Banana, exploring protection regulations that can build upon the knowledge, tradition, and novel techniques of winemaking.

Closely related to the idea of protectionism, and dictated by various regulation policies, wine production and its associated terroir are currently tied to the soil, and, therefore, to a greater rural territory. This contribution posits that due to climate change and technological advancement, the political notion of the “terroir”—as a spatial and conceptual entity that has shaped viticulture—will be revisited in the near future, introducing a new set of qualities and architectural ideas related to wine production.

A belief in the winery’s urban potential drives an attempt to go beyond protectionism by bringing wine production within the architecture of the city, at a moment when Europe—the birthplace of the Old World Wine—must reimagine the future of viticulture.