Within the third wave of digital service innovation, framing is becoming increasingly complex. Accordingly, design practice finds itself in a transition from designing single service solutions that are shared, to designing systemic solutions that are shareable. We report a case study in which we use Cultural Historical Activity Theory (CHAT) to analyze the framing process that a designer went through when designing a digital service for a Connected Care startup. Results show the importance of the designer’s activity awareness and the challenge of dealing with relational complexity when framing the digital service innovation. With this work, we hope to inspire researchers and practitioners with the potential that CHAT has to offer for the reflective practice in digital service innovations.@en

Radical innovations are designs that alter the meaning of our life experiences. In order to realize such innovation, a designer needs a vision, a strong personal view on the world. The identity and values of designers however, are often denied in modern design processes. onsequently, (junior) designers have difficulties in connecting with their values and standing for their ideals, especially when designing within a corporate setting. We report a case study that demonstrates how nurturing a designer’s personal understanding of ‘good design’ and integration of this understanding in his work, influences a design-driven innovation project and outcome. Our findings suggest that a designer’s principles for good design, enable him to design more in tune with his identity and related ideals. Personal principles for good design empowered the designer’s creativity, decision making, process planning, and drive to design and promote the acceptance of a radical idea within a corporate setting. We hope to inspire designers to use personal values and identity for design-driven innovation, and would like to start a discussion with design research and education communities to ponder on how
designers can be supported in this journey.



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