The improvement of access to clean water is considered one of the world’s major agenda issues nowadays. The agenda to improve water access is not only considering the quantity of water but also the quality of water that should be provided for the society. The problem of the water crisis is happening in many countries around the world and needs a feasible solution. One of the regions that suffer most of the clean water crisis is the Middle-East and North-Africa. Furthermore, most of the water crisis problems are happening in the countries that are having a conflict, for example, Palestine, Iraq, and Syria. In this thesis, the case of clean water crisis will be focused on the West Bank, Palestine. The clean water crisis covers several problems that are not only focusing on technical problems but also on the governance and business opportunity problems in situations where conflicts taking place. Furthermore, this thesis only focuses on the business opportunities of water desalination and purification system in the West Bank. The goal is to develop business models for implementing the CED system in West Bank. The research also explores the cultural values and institutions of the society in the West Bank, with regard to their effects on the feasibility determination of the business model for CED in the West Bank.