"Whole Milk" is a contribution to the "Supermarket", a collective project on the spatial implications of the food industry in the Netherlands and beyond, reflating the notion of reshoring—the act of bringing food production back into the dense urban context. The separating zoning
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"Whole Milk" is a contribution to the "Supermarket", a collective project on the spatial implications of the food industry in the Netherlands and beyond, reflating the notion of reshoring—the act of bringing food production back into the dense urban context. The separating zoning of the 20th century along with the global chain of the food industry, led to a lack of the manufacturing sector in the city. New covid-19 economical consequences, the latest technological advancements, and environmental regulations provoke the reshoring of the food manufacture industry back to the consumer territory, bringing the manufacturing sector back into the city, while opening the question of the relationship between food production and the urban fabric.
The Whole Milk farm-factory— a new dairy complex — amidst the dense urban context of The Hague is aiming to break the existing monopolised milk system, make farmers and manufacturers the protagonists of their industry, and set a close production-consumption cycle, reducing the quantity of production and therefore its environmental footprint. This contribution repositions the vanished pastoral image of the Netherlands’ landscape within the city, providing a balanced daily routine for livestock.