Chinese cities have experienced unprecedented economic growth and urban population expansion in the last four decades. However, a variety of social and environmental problems is associated with urbanization. Cities try to grapple with these challenges but simultaneously find themselves locked in an intense competition with other cities. City branding is viewed as an essential strategy to remain competitive, improve their environmental performance, experience a sustainable urban transformation. However, very little is known about how cities actually implement city branding strategies. This study distinguishes the concepts in use and explores the evolution of research in place branding literature. A progressive relationship between city promotion, city marketing and city branding is proposed and empirically examined. Subsequently, a specific city brand is explored to study how different policy instruments are adopted and configured to realize urban transformation goals. Finally, a detailed investigation in a medium-sized Chinese city shows how stakeholders interact with city policymakers to create and implement city brands. The findings show that cities can apply promotion, marketing or branding strategies to achieve different urban development goals. The study concludes that to successfully implement city branding, extensive stakeholder participation, continuous political commitment and reasonable application of policy instruments are necessary.

City promotion, city marketing and city branding are all frequently mentioned and examined in the literature on urban governance. Based on the goals and characteristics of different city branding strategies, this study identifies a growing level of sophistication from city promotion via city marketing to city branding and proposes that the degree of urban development of cities is positively related to the use of branding strategies. This proposition is tested among 23 Chinese cities: 21 cities in Guangdong province and two in the Special Administrative Regions – Hong Kong and Macao. The results show a positive correlation between the use of city promotion, city marketing and city branding strategies and a city's level of urban development. Only the largest and wealthiest cities, and those with the strongest tertiary sector report on the use of policies which indicate city branding. The strength of the primary sector is significantly and negatively related to all three identified forms of branding strategy. Furthermore, significant positive statistical inter-relationships exist between the different branding strategies, which confirm the existence of complex relations and overlaps between them. Our findings suggest that local governments should align their city branding strategies with their development goals.

Local governments in China actively promote low carbon city pilots to respond to the challenges of climate change mentioned in the Sustainable Development Goals, including building sustainable cities and communities, and taking climate action. However, relatively little is known about the actual implementation of programs to achieve sustainable cities, especially how combinations of policy instruments are deployed in the realisation of low carbon cities. First, this study contributes to the literature in policy studies by identifying how four types relevant to carbon city development, hierarchy, market, network and information based ones, can be combined in policy mixes and play out in the effective realisation of low carbon cities in other countries. Second, this framework is used to map the application of policy instruments in China's 35 low carbon pilot cities. This study uses fuzzy set qualitative comparative analysis to explore which configurations of policy instruments are in use and assesses their effects on low carbon city construction. It thus builds a bridge between theory on policy instruments, their combinations and low carbon city development. The presence of hierarchical policy instruments appears to be a necessary condition for low carbon city development and their use prevails. Market-based and network-based instruments complement hierarchical instruments but do not suffice in themselves. Applying hierarchical instruments and market-based instruments together tends to hamper the effect of network instruments and information instruments, whereas network instruments appear to be interchangeable with information instruments. Network governance in China's low carbon city development is still comparatively underdeveloped.

Among known studies of city branding by Chinese megacities to realise urban transformation, there is no explorative study of how smaller Chinese cities engage in city branding and attempt to trigger industrial transformation. In response, this article presents an in-depth case study of city branding processes in a medium-sized Chinese city. Roles, resources and interactions among the city's stakeholders are analysed during the brand creation and implementation stages in two different economic city branding projects. The stakeholder involvement mechanisms we identify confirm that city branding creation in China primarily follows political rather than business channels. Chinese local public authorities and more specifically key politicians, departments, and public enterprises are core stakeholders in branding creation. However, this leads to challenges in the branding implementation, since key public sector players tend to withdraw themselves when implementation begins, leaving previously uninvolved private (and public) players to implement the brands. The unsuccessful transformation contrasts with those observed in Chinese megacities, where involvement of powerful corporations and support from higher levels of government are both much higher. It appears that the imperative of broad stakeholder involvement to make city branding successful as we know it for Western cities may also apply in medium-sized Chinese cities.

Recently, place branding has received increasing attention from both academic and policy circles. As place branding is an interdisciplinary field, scholars from different backgrounds have contributed to the research. Previous literature review studies have summarized the key disciplines in place branding fields, including urban studies, marketing, tourism, and public management. The goal of this work is to examine the impact of influencing factors on the case selection pattern in place branding literature from 2014 to 2018. First, we raise seven hypotheses about the case selection mechanism from perspectives of branding strategies (public management field), marketing strategies (marketing field), urban characteristics (urban studies), tourism attraction (tourism field), and scholar proximity (other factors), respectively. Second, we test the proposed hypotheses in aggregated cases and comparative cases using Poisson regression and qualitative comparative analysis. We found that the previous focus of city branding study was on Europe, and more attention has started to be paid to North America, Asia, and Oceania in the last 5 years. As for influencing factors, we observe that the scholar proximity is significantly related to the case selection, while urban characteristics, branding strategies, marketing strategies, and tourist attractions are less influential.

Place branding is seriously studied in various academic disciplines. Its impact on strategic development plays a vital role in processes of sustainable urban transformation. Place branding originated in tourism management and over time its research focus spilled over and evolved in environmental science, urban studies and public administration. Scholars and policy makers are currently faced with a myriad of concepts in place branding research, which show considerable overlap but should be carefully distinguished from each other. To increase our understanding of this body of research, this article observes a strong pattern of the concepts in use, in their references to location types (i.e. urban, city, destination, place) and broadcasting activities (branding, marketing, promotion). It builds on this observation by collecting studies from the Scopus database by location type and broadcasting activities (LT–BA) reference pairs and systematically analysing and reviewing these from 1980 to 2018. A total of 2,665 articles and reviews were identified and analysed based on (1) occurrences per reference pair, (2) co-occurrences per reference pair, and (3) co-occurrences for each reference pair with other concepts. On that basis, the origin and evolution of the research field including multiple reference pairs in use is explored and described.