People are actively looking to pursue happiness by spending their precious time on meaningful experiences, which are often sought for in media entertainment as it is people’s most engaged in leisure activity today. However, current services fail to support them or even counter them, with their manipulative media-platforms in favor of their goals often at the cost of people’s goals. This creates a world of regret instead of happiness. The student of this graduation project claims that media entertainment designers should feel responsible to design services that respect and allow people to pursue their goals in finding happiness through it. This project can be considered an example, or even proof that there is indeed a manner to realize that and that, as company, it is crucial to do so as people are starting to reject services that are threatening their happiness.

APPROACH
This graduation project first investigated what happiness consisted of, and how media entertainment could contribute to that. The conclusion was that people need to engage in mindful, intentional, intrinsically motivated media-experiences which well-balances short-term pleasure (Hedonia) with long-term happiness (Eudaimonia). Then, current platforms were analysed to understand why they exist and why they are currently designed the way they are and how this affects well- being. The conclusion was that current streaming-platforms are being created to maximize media-consumption which resulted in an over-focus on hedonia at the cost of eudaimonia and therefore people’s long-term happiness. As ViP focuses on re-framing and reinvention by creating future opportunities, instead of solving the present-day problems, a future context of 2020 had been outlined through an extensive analysis using academic literature, trend reports- and sites and interviews. The result was three meta-factors that described the world of 2020 as “embracing the mindful pursuit of meaningfulness’.

SOLUTION
ViP states that as a designer, you should take a position in this future vision. The goal of this project is to design a new streaming-platform that improves people’s well- being through media-entertainment, which resulted in the following statement:
I want to empower people to experience media-entertainment meaningfully, by guiding them in articulating their intentions through trusted others.

DESIGN
The new concept considers media-entertaiment as meaningfull experience packages and facilites people in finding these packages through the suggestions of trusted others, such as people close to the user (like family and friends) but also famous people/accounts (like inspirational influencers or design blogs).
Plus it empowers people to experience these entertainment-packages meaningfully by increasing their mindfulness through 6 steps.
The concept contributes to well-being by focussing on improving both the hedonic and the eudaimonic experience by increasing people’s autonomy, competence and relatedness, focussing on personal growth, achieving goals, finding meaning in life and improving people’s vitalty by better self-regulating their media-behavior.