Over the last decade, shared mobility has more often become a part of urban development. Studies are increasingly pointing at mobility hubs as a vehicle to deliver shared mobility, often from a viewpoint within the mobility sector. However, shared mobility hubs have to a lesser extent been studied in relation to urban development. As far as the integration of shared mobility hubs within urban development is concerned, roles are unclear, uncertainty is high, and a scientific knowledge gap exists. Therefore, this study examines the integration of shared mobility hubs within urban developments, and assesses how developers can steer on this integration. Firstly, a review of previous studies is carried out on the concepts shared mobility, mobility hubs, and management of urban development projects. Secondly, three case studies are examined to empirically assess key stakeholders’ perspectives on working and steering on shared mobility hubs. It is found that the way developers can steer on mobility hubs, depends on the needs of the urban development organization and the needs of users, the purpose that the mobility hub should serve, and the eventual type of mobility hub that is steered upon. To illustrate the considerations affecting the way of steering, recommendations for practice are provided. Based on these recommendations, the management of two theoretical hub typologies is discussed within an expert panel.