DS
D. Suresh
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The GeldLab Journey
Building Children's Financial Identity in a Dutch Museum
Financial socialization during childhood is critical for shaping long-term economic habits and financial identity. This thesis project aims to support children aged 7 to 12 in building their financial identity as they grow into adulthood, engaging their broader social context including family and friends, in a collaborative effort with GeldLab at the Belasting & Douane Museum in Rotterdam.
GeldLab already specializes in gamified financial education, making playful learning possible for museum visitors. While interactive spaces like GeldLab provide engaging environments for children, financial education cannot remain confined to a single museum visit. Traditional intervention tools often struggle with adult-centric designs, heavy reading friction, and a lack of continuous reinforcement within everyday routines.
Conducted as part of the Design for Interaction master's program at the Faculty of Industrial Design Engineering, TU Delft, this project explores how a museum-based experience can seamlessly extend into the domestic sphere to support children’s financial identity building. Through user research, educator collaboration, and expert validation with child play designers, the project challenged initial assumptions about money taboos, shifting the focus from a child-exclusive experience to an inclusive, family-centered co-learning model.
The resulting solution is a comprehensive dual-intervention strategy that maps the complete user journey:
1. At GeldLab, families engage in collaborative play and structured reflection.
2. To sustain engagement at home, the concept introduces "Geld-o-rama!" Coaster Game; a low-effort, routine-friendly alternative to traditional card games that sits permanently on the dinner table. The game transforms abstract financial concepts into manageable micro-routines.
Finally, the intervention closes the educational experience loop via GeldBank, a transparent "family vault" reward container. By bringing completed coasters back to GeldLab, families unlock tiered museum rewards and exchange their sets for new seasonal expansions, driving a sustainable re-visitation funnel.
Ultimately, this project demonstrates that effective educational tools must harmonize with the natural rhythms of daily life, offering a scalable and meaningful model for long-term financial socialization. ...
GeldLab already specializes in gamified financial education, making playful learning possible for museum visitors. While interactive spaces like GeldLab provide engaging environments for children, financial education cannot remain confined to a single museum visit. Traditional intervention tools often struggle with adult-centric designs, heavy reading friction, and a lack of continuous reinforcement within everyday routines.
Conducted as part of the Design for Interaction master's program at the Faculty of Industrial Design Engineering, TU Delft, this project explores how a museum-based experience can seamlessly extend into the domestic sphere to support children’s financial identity building. Through user research, educator collaboration, and expert validation with child play designers, the project challenged initial assumptions about money taboos, shifting the focus from a child-exclusive experience to an inclusive, family-centered co-learning model.
The resulting solution is a comprehensive dual-intervention strategy that maps the complete user journey:
1. At GeldLab, families engage in collaborative play and structured reflection.
2. To sustain engagement at home, the concept introduces "Geld-o-rama!" Coaster Game; a low-effort, routine-friendly alternative to traditional card games that sits permanently on the dinner table. The game transforms abstract financial concepts into manageable micro-routines.
Finally, the intervention closes the educational experience loop via GeldBank, a transparent "family vault" reward container. By bringing completed coasters back to GeldLab, families unlock tiered museum rewards and exchange their sets for new seasonal expansions, driving a sustainable re-visitation funnel.
Ultimately, this project demonstrates that effective educational tools must harmonize with the natural rhythms of daily life, offering a scalable and meaningful model for long-term financial socialization. ...
Financial socialization during childhood is critical for shaping long-term economic habits and financial identity. This thesis project aims to support children aged 7 to 12 in building their financial identity as they grow into adulthood, engaging their broader social context including family and friends, in a collaborative effort with GeldLab at the Belasting & Douane Museum in Rotterdam.
GeldLab already specializes in gamified financial education, making playful learning possible for museum visitors. While interactive spaces like GeldLab provide engaging environments for children, financial education cannot remain confined to a single museum visit. Traditional intervention tools often struggle with adult-centric designs, heavy reading friction, and a lack of continuous reinforcement within everyday routines.
Conducted as part of the Design for Interaction master's program at the Faculty of Industrial Design Engineering, TU Delft, this project explores how a museum-based experience can seamlessly extend into the domestic sphere to support children’s financial identity building. Through user research, educator collaboration, and expert validation with child play designers, the project challenged initial assumptions about money taboos, shifting the focus from a child-exclusive experience to an inclusive, family-centered co-learning model.
The resulting solution is a comprehensive dual-intervention strategy that maps the complete user journey:
1. At GeldLab, families engage in collaborative play and structured reflection.
2. To sustain engagement at home, the concept introduces "Geld-o-rama!" Coaster Game; a low-effort, routine-friendly alternative to traditional card games that sits permanently on the dinner table. The game transforms abstract financial concepts into manageable micro-routines.
Finally, the intervention closes the educational experience loop via GeldBank, a transparent "family vault" reward container. By bringing completed coasters back to GeldLab, families unlock tiered museum rewards and exchange their sets for new seasonal expansions, driving a sustainable re-visitation funnel.
Ultimately, this project demonstrates that effective educational tools must harmonize with the natural rhythms of daily life, offering a scalable and meaningful model for long-term financial socialization.
GeldLab already specializes in gamified financial education, making playful learning possible for museum visitors. While interactive spaces like GeldLab provide engaging environments for children, financial education cannot remain confined to a single museum visit. Traditional intervention tools often struggle with adult-centric designs, heavy reading friction, and a lack of continuous reinforcement within everyday routines.
Conducted as part of the Design for Interaction master's program at the Faculty of Industrial Design Engineering, TU Delft, this project explores how a museum-based experience can seamlessly extend into the domestic sphere to support children’s financial identity building. Through user research, educator collaboration, and expert validation with child play designers, the project challenged initial assumptions about money taboos, shifting the focus from a child-exclusive experience to an inclusive, family-centered co-learning model.
The resulting solution is a comprehensive dual-intervention strategy that maps the complete user journey:
1. At GeldLab, families engage in collaborative play and structured reflection.
2. To sustain engagement at home, the concept introduces "Geld-o-rama!" Coaster Game; a low-effort, routine-friendly alternative to traditional card games that sits permanently on the dinner table. The game transforms abstract financial concepts into manageable micro-routines.
Finally, the intervention closes the educational experience loop via GeldBank, a transparent "family vault" reward container. By bringing completed coasters back to GeldLab, families unlock tiered museum rewards and exchange their sets for new seasonal expansions, driving a sustainable re-visitation funnel.
Ultimately, this project demonstrates that effective educational tools must harmonize with the natural rhythms of daily life, offering a scalable and meaningful model for long-term financial socialization.