JK
J.B. Kok
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Nudging passenger behaviour
Applying behavioural design interventions for smooth processes and experiences at Schiphol Airport’s A-terminal
To reach the ambition of becoming Europe’s Preferred Airport, Schiphol has set targets for the satisfaction rating of various aspects within the passenger journey. However, some of these aspects are scoring below target. One of these aspects that weighs heavy on the overall asses
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