NK
N. Kyriakopoulos
7 records found
1
Authored
On the curvilinear effect of suspicion on consumer judgement suspension
The role of uncertainty towards the brand and product imagery
When exposed to advertisements, consumers are often suspicious of brand claims. To that end, prior research has explored how individuals evaluate claims to form a judgement under a state of suspicion. Yet, consumer research has not examined how suspicion affects consumers' suspen
...
The transition from the old to the new generation of a product is important for various sectors. This type of innovation is often challenging due to the diminishing product lifecycles and rapid technological obsolescence. Despite the managerial relevance, little is known about wh
...
Although the topic of dynamic design capabilities is emerging in the literature and the design community, no research has yet offered an operationalization that considers the strategic integration of DDCs within the organization. This Research Design paper aims to address this ga
...
Contributed
Financial literacy is an essential component in design innovation projects, holding the potential to transform both the practice and education of design. The capacity to make effective financial decisions, encompassing knowledge, skills, and self-efficacy, is pivotal in the conte
...