As digitalisation is making its way into public transport (PT) services, policy approaches to ensure that such services remain inclusive are at best fragmented, at worst inexistant. This study pieces together existing initiatives and lessons learnt in the transport sector itself, and takes inspiration from other fields with a more mature understanding of digitalisation. We interviewed twenty-two experts working either in the PT sector or in other sectors such as healthcare and public administration to present an overview of possible measures to foster inclusion in PT in the digital era. We used both triangulation and a two-step respondent validation process to improve results’ trustworthiness. We conclude that there is no one-size-fits-all, but a series of complementary strategies to address digital inequality. A focus on an inclusive design from the start, courses, showing the added value of digital tools, specialist products and non-digital alternatives are building blocks to foster a more inclusive PT system in the era of digitalisation. The role of the public transport staff ought not to be underestimated in digital transformations. Importantly, securing the issue of unequal access to public transport due to digitalisation at a decision-making level is essential. Nevertheless, there is only so much that the transport sector can do. Tackling more systemic issues that often underlie digital barriers like poverty and low literacy is crucially relevant. While the present study was conducted in the Netherlands, the presented measures can be applied in other countries by stakeholders working on inclusive digital transformations in (public) transport services.

Digitalisation in public transport has become pervasive over the past decade, especially in urban areas. While it benefits many, it also leaves some behind. Previous research shows that older adults, people with a lower education level, people with impairments and people with a migration background are more likely to be negatively impacted by digitalisation in transport services. In order to uncover mechanisms behind digital inequality in public transport, we interviewed 39 people belonging to these groups. They experience difficulties due to low digital skills, not using digital technologies on-the-go, not possessing the right devices and due to a complex design of technologies, among others. Many participants reap some benefits of digitalisation though. In fact, individuals can experience benefits on one aspect and difficulties on another. Nevertheless, experiencing difficulties with digitalisation does not necessarily equal to exclusion from public transport thanks to coping strategies like support from one's social network. Still, many coping strategies come with pitfalls such as hidden work and costs. Digital technologies facilitate a self-service approach that paradoxically makes some people more dependent on others. This study can support practitioners and researchers in developing a better understanding of the (sometimes insidious) consequences of technological innovations on individuals.