Recently, with the rapid development of the economy in China, the process of urbanization is accelerating. However, in the fast urbanization process, the government's rapid expansion of the space has resulted in a large number of urban villages emerging. These urban villages locate inside the downtown area but the situation in there is different from the surrounding urban areas. These urban villages cause problems to the social security and community environment.
The intelligent management and regeneration of urban village helps to optimize the urban land resources, improving urban appearance, and enhance the quality of life in villages and the city.
Harbin is one of the largest cities in China. Since the reform and open-up in the 1970s in China, Harbin has developed rapidly. With the rapid development of the economy and urbanization process, the problem of the urban village appears in Harbin.

This thesis aims to analyze the city branding practices related to Ecological Modernization of cities in Hunan province and Hubei province, which are both located in the Central Region of China.

The old northeastern industrial base, including Liaoning province, Jilin province and Heilongjiang province, used to be the most developed areas in China back in 1980s. Now they are going through a tough time in recent years. GDP growth rate of the northeast kept declining and below national average in the past ten years. Liaoning, the biggest economy entity in the northeast, even negative growth in 2015. Two facts should be blamed for, including single industrial structure and rigid governmental and economic system. Main industries in the northeast are resource-based heavy industry and manufacturing, which almost account for half of its GDP. This single economic structure can hardly maintain economic growth when its secondary industry is stagnating and even recession. And that is the situation in the northeast. Another problem is the lack of innovation caused by rigid governmental and economic system. Governmental institution still dominates the allocation of market resources. Specifically, state-owned enterprises are the main force in the market, and private economy is weak. While, state-owned enterprises cannot count on to initiate innovation...

"Ecological modernization" derives from the discussion over the global warming and environmental deterioration. All these changes are accused of the over-rapid progress of urbanization. As one of the fastest-growing countries, the developmental way of China attracts wide attention. Heilongjiang lies in the northernmost part of China and possesses affluent natural resources. This, especially, requires that the local production should be based on the advanced technology to preserve environment and conserve resources.