Improving passenger waste separation behaviour through design at Schiphol Airport

Enabling and motivating passengers of Schiphol Airport to dispose of passenger solid waste correctly to support Schiphol’s goal to become zero waste

Master thesis (2023)

Authors

N.R. den Ouden Industrial Design Engineering

Contributors

R. Mugge Responsible Marketing and Consumer Behavior (mentor)
S.M. Persaud Design for Sustainability - IDE (graduation committee member)
E. Tschavgova Design for Sustainability - IDE (coach)
Faculty
Industrial Design Engineering, Industrial Design Engineering
Copyright: © 2023 Nika den Ouden
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Published Date

31-08-2023

Language

English

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Faculty

Industrial Design Engineering

Abstract

This graduation project focuses on the problem of solid waste, specifically passenger waste at Schiphol Airport. The project aimed to enhance passenger separation behaviour to reduce the amount of residual waste that would be incinerated.

The project began by exploring the FF3 bin's context, including its attributes, pilot tests, waste mapping, and user ecosystem. Design conclusions were drawn to align bin elements with Dutch recycling standards, enhance signage visibility, accommodate waste types, prioritize separation, and consider user perspectives. Insights were gained through stakeholder interviews, observations, and engagements with relevant organizations like airports and bin manufacturers. Design adjustments included organic waste separation, cultural diversity accommodation, and communication enhancement. Behavioural analysis using the FOGG model led to strategies for improved separation ability and motivation, accounting for cultural differences. These conclusions formed the problem statement, which could be translated into a roadmap. The roadmap guides actions to enhance waste separation ability and motivation. The iterative design process utilized this foundation, leading to the 'Time To Waste' proposal integrating an FF3 bin skin, campaign, and projectors. This project offered Schiphol insights into how to tackle its zero waste and circular goals, along with a strategic plan for others to achieve similar objectives.