Value creation through dynamic design capabilities: Business model innovation, product launch, and the role of the external environment

Abstract

Although the topic of dynamic design capabilities is emerging in the literature and the design community, no research has yet offered an operationalization that considers the strategic integration of DDCs within the organization. This Research Design paper aims to address this gap by defining, conceptualizing, and measuring DDCs through multiple validation studies. Specifically, a scale development procedure grounded on measurement theory will operationalize DDCs through their operational and regenerative dimensions. Drawing on the theory of dynamic capabilities, this paper also presents a conceptual model that will be used to test and validate the newly developed construct of DDCs. This conceptualization explores the influence of DDCs on business model innovation and innovation performance under varying conditions, such as volatility, uncertainty, complexity, and ambiguity (VUCA).