New product development portfolios

Doctoral Thesis (2011)
Author(s)

L Kester (TU Delft - Responsible Marketing and Consumer Behavior)

Contributor(s)

Erik-Jan Hultink – Promotor

A Griffin – Copromotor

T Elfring – Copromotor

F. Langerak – Copromotor

Sicco Santema – Copromotor

B van Looy – Copromotor

HW Volberda – Copromotor

J. P.L. Schoormans – Copromotor

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2011
Language
English
Research Group
Responsible Marketing and Consumer Behavior
ISBN (print)
978-90-8570-780-6

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