New product development portfolios
Doctoral Thesis
(2011)
Author(s)
L Kester (TU Delft - Responsible Marketing and Consumer Behavior)
Contributor(s)
Erik-Jan Hultink – Promotor
A Griffin – Copromotor
T Elfring – Copromotor
F. Langerak – Copromotor
Sicco Santema – Copromotor
B van Looy – Copromotor
HW Volberda – Copromotor
J. P.L. Schoormans – Copromotor
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:6f6f4108-7453-4d4d-bc13-78850d1707aa
More Info
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Publication Year
2011
Language
English
Research Group
Responsible Marketing and Consumer Behavior
ISBN (print)
978-90-8570-780-6
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